Marketing Automation Specialist - Vancouver or Montreal | Unbounce | | 28/08/14
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Marketing Automation Specialist Full-Time

Location: Vancouver or Montreal
Company Name: Unbounce ()
Category: Marketing / Strategy, Online Marketing, SEO/SEM

The Job:

We need someone to intimately understand Unbounce’s business model & target market, find a Marketing Automation tool that matches our goals, implement that tool, then delight and inspire everyone on our email list.
(In Vancouver or Montreal)

What we are looking for:

  • You're passionate about email marketing.
  • You’re analytical. You build strategies and campaigns based on data and are able to build well thought out systems.
  • You’re empathetic. You love getting to know people (or segments of people) and offering them relevant, helpful information.
  • You’re experienced. You’ve got 5+ years experience using Marketing Automation Tools and CRM's and have a good grasp on what any MA tool is capable of.
  • You’re inspirational. You think big and inspire those around you to do the same. “Good enough” is a foreign concept to you.
  • You're driven by creating delightful experiences for your email subscribers.

Your Responsibilities:

  • Understanding the Unbounce business model, culture & market. Ask questions.
  • Assess our options for Marketing Automation tools. Propose which one will best serve our goals.
  • Create the requirements for the chosen tool & lead the implementation.
  • Build out campaigns within the tool that will delight our leads & inspire them to try Unbounce.
  • Identify areas of opportunity that we need to take advantage of. Propose how we’ll take advantage of that opportunity (hiring? spending money? dedicating existing resources?).
  • Act as the marketing automation expert for Unbounce, educating our Customer Success team and possibly writing content for Marketing/Customer Success.
  • Report on your progress weekly & monthly.
  • Most importantly, you will be a pleasure to work with, contribute to & capture our awesome culture both online & off.
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