Marketing and Communications Specialist - Toronto, Ontario | Advocis | FreshGigs.ca | 06/07/17

Marketing and Communications Specialist Full-Time

Location: Toronto, Ontario
Company Name: Advocis
Category: Communications, Marketing / Strategy

This is a terrific opportunity for a marketing and communications professional to work with the association of choice for financial advisors and planners in Canada.  Advocis, The Financial Advisors Association of Canada, has more than 12,000 members across the country, and is the definitive voice of the profession, advocating for professionalism and consumer protection.  Located in downtown Toronto, this position offers a great working environment, a competitive salary and a comprehensive benefits package.  For more information about Advocis see our website at www.advocis.ca.

The Marketing and Communications Specialist will work as part of the communications and marketing team to develop briefs for marketing initiatives.  In this role, you will provide insight into industry trends, market threats and competition.  Reporting to the Director, Corporate Communications and Marketing you will be responsible for the planning, developing and delivering of relevant and timely marketing content.

What you will do:

  • Become an expert on our members’ needs, as well as our competition and how best to beat them

  • Provide creative content and tools to help communicate the value proposition of the Association and its products and services

  • Develop an understanding of the market, and using that knowledge, execute compelling marketing and sales strategies

  • Develop briefs for product marketing initiatives

  • Plan the launch of new marketing strategies and manage the cross-functional implementation of the plan

  • Define positioning, messaging, competitive differentiation, and go-to-market strategies that differentiates the Association’s products and services

  • Provide communication content for marketing campaigns

  • Report on metrics for all marketing campaigns

  • Work with the Graphic Designer, to determine creative direction for a variety of projects

  • Prepare content and work with the Public and Media Relations Specialist to execute social media strategies

What we are looking for:

  • University degree, or post-secondary diploma in a related field (communications, marketing) and/or relevant experience

  • Financial advisor industry knowledge, at least as it relates to financial products and their distribution

  • Minimum of 5 years in marketing and communications

  • Proven track record of writing high-impact, professional-quality marketing and sales content

  • Ability to define and interpret market research data

  • Strong design and brand sensitivity

  • Excellent creative writing, editing, and verbal communication skills

  • Ability to think strategically

  • Ability to adapt the style, tone and complexity of writing to suit a variety of formats and audiences

  • Strong project, time management and organizational skills

  • Strong prioritization skills and the ability to work within tight deadlines

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