Digital Marketing Specialist full-time
Reports to: Consumer Insights & Loyalty Manager
Location: Vancouver Support Office
The Digital Marketing Specialist will be responsible for maximizing COBS Breads digital marketing investment and monitoring all digital platforms. This role will ensure consistent and effective branding and advertising across all digital platforms while building the COBS Bread Social Community
Responsibilities include:
•Work closely with the brand team on the planning, development and execution of national and regional digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile
•Maintain branding and ensure appearance is up to date across key web & social platforms including consistency across franchisee pages
•Manage COBS Bread Email program and support CRM platform
•Manage website development, maintenance and domain administration process with external agencies and ensuring website is in line with current technologies
•Review Google Analytics in line with key activities and utilize learnings to develop delivery of online content
•Work with agency to review, prioritize and develop relevant SEO channels to grow audience participation and visitation to intended content
•Review and maintain site analytics, metrics and campaign reporting
•Determine and meet budget requirements to maximize franchisee ROI
What You Bring to the Table:
•Degree or diploma in Marketing/ Digital or equivalent industry experience
•A minimum of 2 years’ experience in digital marketing
•Experience in SEO, SEM, analytics and digital reporting, including knowledge of Google Analytics, HTML and CSS
•Knowledge of graphic design software and systems, including Adobe Photoshop and Adobe Premiere Pro
•Experience with CRM and Email marketing
•Extensive knowledge of social media channels and platforms
•Proven experience delivering effective and innovative digital campaigns
•Demonstrated knowledge in website systems. WordPress preferred
•Ability to manage relationships with external suppliers / agencies
•Video and photography experience including editing and output is an asset
What’s in it for You:
Not only do we have fresh COBS Bread product delivered daily to our Support Office, we offer some pretty sweet perks too!
•3 weeks paid vacation (4 weeks after 5 years of service)
•Support for professional development
•Extended Health & Dental Benefits
•100% paid Medical Services Plan (MSP)
•A subsidized Wellness Program
•An on-site gym facility
•A paid day for community service/volunteer time
•Open concept office with a supportive, fun-loving team
•Complimentary self-serve kitchen full of fresh fruit, produce, deli meats and of course, COBS bread and treats!
COBS Bread is young and growing fast with plans to expand across North America. The company’s success can be attributed to the quality of our product, the development of our people and our warm and friendly customer service.
At COBS Bread you get the growth of a start-up backed by one of the world’s largest bakery franchises. We are part of the world’s most successful franchise bakery network – Bakers Delight – an Australian-owned company. Bakers Delight has been in operation since 1980 and has more than 700 bakeries across Australia, New Zealand, the United States and Canada.
We thank all applicants for their interest in COBS Bread but would like to advise that only applicants shortlisted for interview will be contacted.