Market Development Manager - Victoria, BC | Coca-Cola Refreshments Canada | | 14/08/15
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Market Development Manager Full-Time

Location: Victoria, BC
Company Name: Coca-Cola Refreshments Canada ()
Category: Account/Project Mgmt, Business Development

Job ID #: HV057985
Experience Required: 1 - 3 Years
Education Required: High School Diploma/GED
Relocation Provided: Not Eligible

To develop, maintain and grow On Premise and CDC account volume and gross profit within an assigned territory. This person will be responsible for account development and retention, new account acquisition and face to face order taking within the confined geography. They will have the ability to alter distribution, frequency and order taking procedures, to better meet the customers needs. The position may cross multiple facility boundaries.

  1. Execute and close sales calls, focused on value-added selling activities in specified accounts
    • Execute Looks of Success in outlets, sell and implement campaigns, and sell promotional programming
    • Manage appropriate store inventory levels
    • Support contract renewal negotiations as requested
    • Generate IRR analysis
    • Develop customer relationships
    • Review business results with customers
    • Ensure assets meet minimum performance requirements and develop a plan of action for those assets generating zero or low volume
    • Establish and achieve equipment placement goals
    • Tracks daily, weekly and monthly call activity and performance measurements against assigned goals and expectations
    • Manage all assigned Customer Support Tickets through to closure
  2. In connection with an Order Replenishment sales call
    • Ensure account meets Company merchandising standards
    • Determine stores' product needs
    • Place and transmit appropriate order in conjunction with existing geographic sales routes
    • Sell in incremental displays and equipment placements
    • Sell in promotional programs and
    • Ensure customer compliance
  3. Communicate account and market knowledge to Sales Center, to include information on new customers
  4. Assure account and customer standards are met, including assuring proper POS is executed and proper maintenance of company assets
  5. Check for proper company standards in product rotation
  6. Resolve customer inquires, including researching and closing Customer Service Tickets
  7. Transport, replace and maintain Point of Sale advertising as appropriate for account
  8. Periodic lifting of 50+ pounds, bending, reaching, kneeling
  9. Business Development Function
    • Acquire specific number of accounts based on assigned territory opportunity
    • Set up new accounts with channel LOS
    • Qualify accounts to determine opportunity and investment levels



  • High School - GED or Diploma
  • 1+ years general sales experience


  • Bachelor's Degree
  • 2+ years sales and customer service specific experience

Coca-Cola Refreshments Canada requires applicants to undergo a background verification process prior to commencing employment with the company. Employment with Coca-Cola Refreshments Canada is contingent on the satisfactory completion of a pre-employment background check.

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