Market Analyst full-time

Kodak is a technology company focused on imaging. We provide – directly and through partnerships with other innovative companies – hardware, software, consumables and services to customers in graphic arts, commercial print, publishing, packaging, electronic displays, entertainment and commercial films and consumer product markets. With our world-class R&D capabilities, innovative solutions portfolio and highly trusted brand, Kodak is helping customers around the globe sustainably grow their own businesses and enjoy their lives.
Position Overview:
Our Unified Workflow Solutions group provides software solutions for the printing industry. This group has aggressive growth plans and we are looking for an energetic Market Analyst with a passion for research to help define the product roadmap and future strategy for this business.
Opportunity Overview:
This is a newly created position. You will have the opportunity to not only shape research methodology, but to play a very key role in shaping the business and influencing the executive leadership team.
Key responsibilities:
- Identify new market opportunities and offer insights about product potentials
- Complete concept-testing for new products
- Perform extensive market research
- Evaluate demographics, prices, distribution channels, and marketing outlets
- Determine brand perceptions and reputations
- Evaluate market penetration
- Analyze marketing metrics to identify cause and effect relationships
- Examine a campaign's return on investment
- Identify positive financial outcomes to increase profitability
- Create databases and capture market data
- Analyze competitors and assess client's promotional needs
- Generate reports that analyze competition and customers
- Develop sales strategies in tandem with marketing and Sales departments
- Meet with clients to ascertain marketing goals
- Develop groups and solicit customer feedback
- Conduct secondary research, including finding information from industry associations, statisticians and marketing experts
- Create questionnaires and surveys
- Be familiar with advanced statistical analysis and research methodologies, along with common computer programs
Requirements:
- University degree in Economics, Marketing, or Business
- 7 – 10 years experience in similar role
- Strong statistical analysis abilities, including multivariate analysis, multiple regression, and correlation
- Excellent analytical, critical thinking, and communication skills
- Ability to multi-task and manage multiple activities simultaneously
- Ability to communicate ideas effectively at all organizational levels
- Strong capabilities with Office365, including Microsoft Excel, Word, and PowerPoint
Level within Functional Area: 7-10 Years
Minimum Education Level: Bachelors Degree