Kodak is a technology company focused on imaging.  We provide – directly and through partnerships with other innovative companies – hardware, software, consumables and services to customers in graphic arts, commercial print, publishing, packaging, electronic displays, entertainment and commercial films and consumer product markets.  With our world-class R&D capabilities, innovative solutions portfolio and highly trusted brand, Kodak is helping customers around the globe sustainably grow their own businesses and enjoy their lives.

Position Overview:

Our Unified Workflow Solutions group provides software solutions for the printing industry.  This group has aggressive growth plans and we are looking for an energetic Market Analyst with a passion for research to help define the product roadmap and future strategy for this business.

Opportunity Overview:

This is a newly created position.  You will have the opportunity to not only shape research methodology, but to play a very key role in shaping the business and influencing the executive leadership team.

Key responsibilities:

• Identify new market opportunities and offer insights about product potentials
• Complete concept-testing for new products
• Perform extensive market research
• Evaluate demographics, prices, distribution channels, and marketing outlets
• Determine brand perceptions and reputations
• Evaluate market penetration
• Analyze marketing metrics to identify cause and effect relationships
• Examine a campaign's return on investment
• Identify positive financial outcomes to increase profitability
• Create databases and capture market data
• Analyze competitors and assess client's promotional needs
• Generate reports that analyze competition and customers
• Develop sales strategies in tandem with marketing and Sales departments
• Meet with clients to ascertain marketing goals
• Develop groups and solicit customer feedback
• Conduct secondary research, including finding information from industry associations, statisticians and marketing experts
• Create questionnaires and surveys
• Be familiar with advanced statistical analysis and research methodologies, along with common computer programs

Requirements:

• University degree in Economics, Marketing, or Business
• 7 – 10 years experience in similar role
• Strong statistical analysis abilities, including multivariate analysis, multiple regression, and correlation
• Excellent analytical, critical thinking, and communication skills
• Ability to multi-task and manage multiple activities simultaneously
• Ability to communicate ideas effectively at all organizational levels
• Strong capabilities with Office365, including Microsoft Excel, Word, and PowerPoint

Level within Functional Area: 7-10 Years
Minimum Education Level: Bachelors Degree