Are you a dynamic Marketing Manager looking to broaden your experience in a role with a national focus? If so, we want to hear from you! We have an exciting opportunity to lead a marketing team and execute the firm’s marketing and business development initiatives. This role is based in Vancouver but will work with lawyers and staff across the firm.
We are one of Canada’s leading law firms with a team of innovative, proactive and dedicated lawyers, administrative and support staff who serve our clients in Canada, the Pacific Rim and around the world. As one of British Columbia’s Top Employers from 2008 to 2014, we offer competitive salaries and benefits including a generous, top-rated employee pension plan. We believe that all members of our team need to work together to provide world class service to our clients. Come and experience the Davis difference!
Reporting to the Chief Operating Officer (COO), the Manager of Marketing, Business Development and Communications will work closely with the COO to implement the firm’s business development and marketing strategies. The Manager is the most senior role in the department, and will lead a team of six direct reports including an Information and Digital Media Specialist, a Proposal Writer/Coordinator, a Communications Coordinator, a Marketing Coordinator, and a Marketing Assistant in Vancouver, and an Event Specialist in Toronto. The Manager also works closely with a Competitive Intelligence Manager and a Junior Researcher/Business Development Assistant located in Toronto.
Duties & Responsibilities
Develop and provide hands-on support for industry client services teams’ business development plans and programs;
Assist and guide lawyers on various business development initiatives;
Ensure all lawyers and support staff have access to the available business development software tools, that they are properly trained to use the tools effectively, and implement upgrades to tools where necessary;
Work closely with the Competitive Intelligence Manager to manage the research of prospective targets, industries, markets, competition, projects, deals, and potential deals using online and other databases;
Develop and manage appropriate databases to store research for existing and potential clients, for new deal creation, and for tracking outbound and inbound referral sources;
Identify potential submissions for directories, awards and lawyer rankings, manage responses and submissions, and prepare announcements of recognitions;
Manage public relations by identifying publications, organizations, and events where Davis lawyers should be featured;
Recommend potential leadership positions, speaking opportunities and sources of referral work for lawyers by researching professional organizations, industry associations, educational institutions and clients; oversee article placement and deal note generation;
Manage the identification of media opportunities and media outreach, including pitching story ideas, fielding media inquiries and coordinating responses, overseeing media releases and announcements, and overseeing the PR related content;
Support lawyers with the preparation of client presentation materials, RFP’s, and unsolicited new business proposals, help determine the “go/no go” decision, and work with the Proposal Writer/Coordinator to research, write, and edit standard and customized pitches and proposals;
Manage the development of content for marketing materials, including assessing advertisement and other profile building opportunities;
Manage internal publications and communications, including new lawyer announcement notices;
Manage internal and external resources involved related to the firm’s website and intranet;
Directly manage a team of six in Vancouver and Toronto; and
Assist with the development and management of the annual budget for Marketing and Business Development.
Knowledge, Qualities & Experience Required
Minimum of 3-5 years’ experience in a similar role, ideally at a legal or professional services firm;
A Bachelor’s degree in a related field is required;
Must have demonstrated knowledge of core marketing principles, including internal and external communications, public relations, branding, market research, competitive intelligence, RFP response management and seminar/event planning;
Excellent communication (written and verbal) and interpersonal skills with the ability to listen effectively, respond appropriately, and relate to a diverse group of individuals;
Demonstrated excellent leadership skills, must have the ability and reputation of earning trust and confidence from direct reports, from those to whom s/he reports to, as well as from lawyers and staff in general;
Advanced PC skills - Microsoft Word, PowerPoint, databases (including Contact Management databases);
Excellent organizational and time management abilities required to prioritize a high volume of tasks or competing priorities;
Dedicated to providing service beyond expectation;
Proven problem-solving skills with the ability to visualize and deliver creative solutions; and
- Ability to manage multiple internal clients and be adaptable to the needs of each.