Responsible for providing strategic marketing and branding expertise and leadership for complex projects in support of the Provincial transit program in an integrated, multi-modal environment.

Key Accountabilities

• Leads the development and implementation of the provincial transit marketing and design programs for
  BC Transit in partnership with local and senior government.

• Responsible for maintaining BC Transit brand image throughout the organization and its partners.

• Identifies and develops marketing and communications opportunities and partnerships within the transit communities to grow support and improve the perception of transit.

• Leads marketing and design for over 50 transit systems across B.C. Understands and builds market potential for new products, new marketing programs and public education opportunities while ensuring the delivery of core public information.

• Evaluates the effectiveness of marketing programs by understanding target groups and attitudes. Develops new or improved marketing programs, policies and procedures based market evaluation, best practices and research.

• Manages relationships with a variety of internal and external contacts, community stakeholders, industry peers, and senior government contacts at municipal, provincial, and federal levels.

• Develops and executes public engagement opportunities with the public and other stakeholders.

• Participates as a member of the management team in the development and implementation of policies, procedures, standards and systems to optimize program effectiveness and service delivery for all areas of accountability. Liaises with other department heads to identify priority and issue areas relating to marketing.

• Leads a marketing and design team of five while managing a budget of over one million dollars.

Education and Experience

Post secondary degree in Marketing or a related field plus a minimum five (5) years progressive management experience in marketing and design. Experience working in a unionized environment is an asset. An equivalent combination of education, training and experience may be considered. Knowledge of the concepts, practices and techniques of marketing and design is required.

Core Competencies

• Occupational Health and Safety Knowledge - Is knowledgeable about workplace health and safety, places high importance on safety and diligently follows safe operating procedures; promotes and displays a positive safety attitude and is proactive about safety for themselves, peers and customers

• Planning and Prioritization - Proactively plans and organizes work activities and priorities; manages several tasks at once.

• Leadership - Inspires and motivates employees to increase engagement, deliver results, accomplish tasks and achieve goals; provides feedback and coaching to enable employees to be successful and develops them for potential future positions through the application of the Performance Management Program; recognizes employees whose actions support the vision, values and objectives; identifies inefficient practices and/ or processes and implements strategies and solutions to optimize the use of corporate resources and assets.

• Decision Making - Obtains information; identifies key issues and implications to make informed, objective decisions.

• External and Organizational Awareness - Identifies and understands how internal and external issues (e.g. economic, political, social trends) impact the work of BC Transit.

• Professional Integrity - Consistently completes work in a thorough, accurate and high quality manner; follows through on commitments and adheres to policies and procedures; strives for personal growth and excellence and is receptive to suggestions for improvement.

• Interpersonal Relationships - Develops and maintains effective relationships with others, relates well to people from varied backgrounds and in different situations, show understanding, courtesy, tact, empathy and politeness.

• Innovation - Develops new insights into situations and applies different and novel solutions to make improvements.

• Initiative - Identifies opportunities and issues, and proactively acts and follows through on work activities to capitalize or resolve them.

• Collaboration - Builds an effective team that understands and supports the vision, values and objectives of the organization; shares the strategic direction, provides clarity as needed and recognizes team accomplishments; proactively works with team members to address and resolve any conflicts.

• Communication - Provides regular, consistent and relevant information to others and ensures appropriate individuals are informed; listens carefully to others, asks questions or clarification and responds thoughtfully; communicates in a clear and concise manner using appropriate content, style and method of communication to suit the needs of the individual or audience.

Compensation

Exempt Band 5 : $77,000 - $90,000

BC Transit Offers

• Extended health & dental coverage

• Life insurance

• Medical Services Plan (MSP) group coverage

• Employee and Family Assistance Program (EFAP)

• Pension Plan

• Employee fitness centre, at both the Victoria and Langford depots

• A complimentary BC Transit bus pass, plus 2 taxable dependent passes

• Career development and advancement opportunities

• Social Club

• Employee Recognition Program