Manager, Marketing and Strategic Enrolment - Toronto | York Univeristy | | 30/05/19
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Manager, Marketing and Strategic Enrolment Full-Time

Location: Toronto
Category: Business Dev/Sales, Communications, Marketing
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York University is known for championing new ways of thinking that drive teaching and research excellence. Our 53,000 students receive the education they need to create big ideas that make an impact on the world. Meaningful and sometimes unexpected careers result from cross-discipline programming, innovative course design and diverse experiential learning opportunities. York students and graduates push limits, achieve goals and find solutions to the world’s most pressing social challenges, empowered by a strong community that opens minds. York U is an internationally recognized research university – our 11 faculties and 24 research centres have partnerships with 200+ leading universities worldwide.

PLEASE NOTE: Applications for this posting will be accepted until 4:30 pm on Friday, June 28, 2019.

In this role you will be key to the strategic growth and sustainability of Continuing Education for the Faculty of Health, and with the Director of HLLN and the Manager, Programs & Development, forms the HLLN leadership team. You will be responsible for formulating strategy to increase revenue year over year through marketing, sales, customer service management, and customer relationship management, to drive new enrolment and repeat sales. is responsible for Open Enrolment marketing and enrolment activities and the marketing and sales for the In-house/Custom Business Development pipeline in HLLN. For Open Enrolment, this includes the full cycle of the enrolment system (e.g. prospect management, customer service and customer relationship management). You will be responsible for the development, management, implementation, assessment, monitoring and financial planning of the marketing strategy for open enrolment programs in HLLN. You will manage both B2C (business to consumer) and B2B (business to business) strategy and execution. You will be responsible for all touch points that a prospective student or corporate client may have with HLLN related to Open enrolment programs.
You will formulate and oversee the design and methods used for market research for planning of new education programs to meet market demand. You will oversee marketing staff and vendors, as well as other customer service or sales staff who work with prospects, existing students, and corporate clients. You will provide oversight and manages technical/IT staff and vendors who manage technical aspects of marketing and customer relationship management systems.

To be considered for this opportunity, you will bring the following:

A Bachelor’s Degree or BComm, in business, marketing, or communications required or preferred. A Certificate or Diploma in marketing is an asset. Diploma or other certification/qualification related to adult or online education is also an asset. In addition, you will bring five (5) years of recent experience in the following areas: Management of staff and vendors; through change and growth; proven comfort level with ambiguity during change and change management; within a unionized environment is an asset. Marketing and Sales – managing, selling and marketing continuing, executive or professional education; Additionally, considered an asset to have such experience Within a University of College environment; Within the Greater Toronto and Hamilton Area (GTHA) market and Canadian market for health care continuing education; Within an SME (small and medium size enterprise). Strategic sales and marketing, and experience seeing and impacting the big picture while giving ample attention to detail. Successful recent experience as a sales representative or manager, consistently meeting or exceeding targets; execution of strategies, setting sales targets, driving the sales process from plan to close, leading a team to achieve sales goals; matching operations to sales model; locating and cultivating opportunities – achieving expansion of referral, repeat and new customers towards customer acquisition. Successful recent experience as a marketer or marketing manager, with demonstrated success growing inbound sales channels and identifying target audiences(segments); success building awareness and driving excellent lead generation; experience devising and deploying successful marketing campaigns and owning their implementation from idea to execution; experience with a variety of lead acquisition channels (e.g. content creation, content curation, publicity, lead generation campaigns, pay per click, social media, and more); up to date with the latest trends and measurement of digital and social media marketing campaigns; experience producing content for web and print that attracts and converts target groups; building strategic relationships and partnerships with key industry agencies and vendors; measuring and reporting performance of marketing campaigns, assessing against goals. Responding to RFP’s and proposal writing for grants is an asset. Experience integrating marketing/sales with student systems is an asset. Leading customer success management (customer service), formulation, implementation, standards and processes, systems, metrics, matching strategy to brand. Successful relationships with internal and external “clients”; building strong relationships and loyalty. Developing systems to orient and train staff. Financial and budget planning, development, forecasting and its management, analyze and monitor budgets, deliver on budget. Growth/scaling, design process, procedure and functional/cross-functional systems to integrate with other functions/departments is an asset; within a Small to Medium Size Enterprise (SME) is an asset. Working in a collaborative team, working towards common goals, communication, building trust in a positive and collaborative culture.

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