Manager, Go-to-Market - Vancouver | Arc'teryx Equipment | | 01/05/13
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Manager, Go-to-Market Full-Time

Location: Vancouver
Company Name: Arc'teryx Equipment ()
Category: Marketing / Strategy

Arc’teryx is an energetic and exceptionally innovative company, with over 500 employees.  Our ongoing success stems from an uncompromising passion to continuously challenge, and radically improve, the status quo.  At the foundation of our organization is a dynamic team of exceptionally talented, fun, and active people.

Our modern head office is located on Vancouver's picturesque North Shore, near the Second Narrows Bridge. We promote a casual and fun work environment that supports and encourages work-life balance. We also have plenty of parking, a bike room, indoor staff bouldering gym, frequent summer BBQs and other events, as well as a great employee discount.

We are looking for a strong marketing leader with solid project management skills to join our team as a Manager, Go-to-Market. In this role, you will drive the global marketing planning process and synchronize the local implementation of the global marketing plans and packages.

Ideally you will have:

  • 5+ years progressive marketing experience, preferably in operational marketing
  • Bachelor’s degree in a relevant field
  • Confidence developing coherent plans and implementing infrastructure to meet challenging objectives
  • Strong B2B marketing knowledge
  • Strong leader and peer influencer
  • Good business judgment with an outside/in perspective
  • Results oriented, with an ability to meet tough deadlines in a project management role
  • Exceptional oral and written communication and presentation skills
  • Experience working and leading projects in a multi-cultural and multi-function (product, sales and marketing) environment
  • Strong process-driven abilities and a passion for marketing
  • Ability to travel internationally 4-6 times per year

Your responsibilities will include (but are not limited to):

  • Define jointly with local marketing and commercial teams, the right go-to-market marketing plan (sell-in, sell-thru, sell-out actions and tools) in line with the Global Marketing Plan
  • Create a clear and adapted go-to-market marketing plan in line with the marketing strategy and plans
  • Promote and educate all stakeholders of the go-to-market marketing plan both internally and externally (sales meetings, launches, trade shows etc)
  • Follow up on the execution of the go-to-market marketing plan with the local markets, ensuring they are in line with the global marketing plan
  • Make the necessary adaptations to the Global Marketing Plan so that it respects the local market conditions
  • Brief and follow-up on local marketing budgets
  • Contribute to defining the global marketing strategy with the Director, Marketing Programs
  • Contribute actively to the marketing toolkit project group and project manage the marketing toolkit to deliver adapted tools to the markets in a timely fashion
  • Manage and participate in all key launch events (sales meetings, trade shows, key product launch events etc)
  • Train local marketing resources
  • Analyze and report the go-to-market plan performance (ROI, plan and tools relevance, marketing budget, etc.)
  • Work closely with Merchandising and Retail teams to execute product launches at the retail level
  • Work closely with Digital Marketing team to identify retail channel opportunities for the marketing toolkit; video, social, search
  • Develop a global trade marketing team

Office Location

2155 Dollarton Highway, North Vancouver, BC V7H 3B2
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