Manager, Direct Response - Ottawa | CARE Canada | | 26/11/21
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Manager, Direct Response full-time

Location: Ottawa
Salary: $73,000 - $80,000
Company Name: CARE Canada ()
Category: Marketing
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CARE Canada is looking for a Manager, Direct Response


CARE Canada’s bold new Strategic Plan, From Caring Comes Courage (2021 – 2024), sets out CARE Canada’s commitment to bring all our resources, talent, and expertise to unlock women’s leadership for a gender-just future. It recognizes that to lead change and realize a better life for herself and her community, every woman needs to be safe, healthy and have a dignified livelihood. It also fundamentally realizes that ‘business as usual’ is no longer good enough: this Plan challenges us to reimagine how we achieve our mission, inspire Canadian investment in our mission and our work, and transform our organization to be future-ready.

The Public Engagement Unit drives CARE Canada’s externally facing initiatives and is fundamental to our goal of inspiring Canadians to join us in this journey with a brave and bold voice, innovative partnerships, and sustainable, innovative and balanced revenue sources.

As a key driver of engagement and revenue for CARE Canada, the Manager, Direct Response is responsible for the ownership, planning, execution, and monitoring and evaluation of the digital and offline giving programs through a variety of channels. This role is responsible for driving the day-to-day activities to build, align, and grow the Direct Response portfolio. This role reports to the Director of Marketing, Communications & Annual Giving.

The incumbent will develop and coordinate direct response content and campaigns to existing donors and supporters and lead acquisition campaigns to acquire and convert new donors and supporters as set out in the annual plan. This may include, but is not restricted to:

  • Email program
  • Digital advertising program and campaigns
  • Digital advocacy and lead acquisition campaigns
  • Digital peer-to-peer program and campaigns
  • Direct mail campaigns
  • Matching gift efforts
  • Face-to-face giving (door-to-door and street canvassing)
  • Telemarketing campaigns


  • 5-7 years of marketing and fundraising experience including the management of: an email program, digital advertising program, and lead acquisition and conversion campaigns with a proven track record of developing and executing revenue generating campaigns.
  • 5-7 years of working experience with digital advertising platforms and tools (Google Ads, Facebook Ads Manager, Twitter Ads, LinkedIn Ads etc.)
  • 5–7 years of experience working with measurement and analytics tools (Google Analytics, Facebook Insights and Business Manager, Twitter Analytics, Rival IQ, Buffer etc.).
  • Minimum 3 years of experience working with CRM tools, ideally in a non-profit environment.
  • A passion for keeping on top of trends, innovation, optimization, testing, and analysis.
  • Expert knowledge of direct marketing principles and best practices.
  • Strong writing, editing, and content development skills with the ability to craft stories that inspire donors and supporters.
  • Data-minded and data driven with expert analytics, analysis, and reporting experience.
  • Knowledge of ethical fundraising guidelines and best practices.
  • Strong attention to detail and accuracy.
  • Excellent organizational, time management, and project management skills.
  • Committed to continued professional development, learning, and growth.


  • 1–2 years of management experience (direct reports, interns, volunteers).
  • Experience in a large, complex organization (non-profit experience preferred).
  • Strong design skills.
  • Team player with a demonstrated ability to work collaboratively and independently.
  • A keen interest in the work and mission of CARE Canada.
  • Knowledge of receipting rules and guidelines for digital and offline donations per the Canada Revenue Agency (CRA).
  • Knowledge of HTML, CSS, and JavaScript is considered a strong asset.
  • Expertise with graphic design software (Adobe Creative Suite) is considered a strong asset.
  • English essential, French and other languages are considered an asset.


  • Starting Salary Range between $73,000-$80,000, depending on skills and experience
  • Full benefits: dental, medical, vision care, paramedical, life insurance (some exceptions may apply) and professional and confidential Employee Assistance Program services
  • Generous leave entitlements, including December holiday closure
  • International travel opportunities
  • Learning and development opportunities and specialised training
  • Flexible work hours and current work from home arrangement
  • A family friendly environment
  • Amazing colleagues who are very committed to CARE’s mission
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