Manager, Communications & PR - Port Coquitlam, BC | Dominion Lending Centres Inc. | | 09/12/14
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Manager, Communications & PR Full-Time

Location: Port Coquitlam, BC
Company Name: Dominion Lending Centres Inc. ()
Category: Communications, Public / Investor Relations, Social Media


Dominion Lending Centres is Canada's dominant National mortgage and leasing company with more than 2,300 Mortgage and Leasing professionals in 350 office locations nationally.  In 2014, Dominion Lending Centres will fund over $15 Billion in residential, commercial and private mortgages from coast to coast through 250 lenders, banks, credit unions and financial institutions.  We are the largest and fastest growing Mortgage Brokerage Company in Canada having achieved 30% market share in only 9 years in the business.


We are looking for an independent thinking, hardworking, go-getter who is flexible, works exceptionally well on a team, isn’t afraid of hard work and who will provide their own initiative, inventiveness and direction where required.  This role will work closely with the DLC Marketing, Network Development and Operations head office team to develop national communications for news outlets, head office and for our mortgage professionals across Canada. The incumbent will also be responsible for the development of promotional verbiage for advertising campaigns, company subsidiaries, our national charity partner- Breakfast for Learning, DLC E-Store promotions, and all DLC events.


  • Develop, fine-tune, execute, and monitor annual external communications strategy to continually position Dominion Lending Centres as the go-to mortgage financing company in Canada for media – both within the mortgage industry for recruitment purposes and in the mainstream to raise consumer awareness
  • Create, execute and monitor annual internal communications strategy to ensure DLC network is informed of all important internal network and industry changes, initiatives and news to build the most informed network of brokers/agents in Canada
  • Spearhead, implement, execute and monitor corporate social media strategy through various platforms, with a keen focus on Facebook and Twitter
  • Create, write, assist with design and fine-tune strategic marketing initiatives for DLC head office for use in industry and real estate publications, as well as consumer advertisements
  • Field all media inquiries and ensure as much involvement for the company within the media as possible by pitching ideas and writing mortgage/financing articles/content for various local, provincial and national media outlets
  • Address and resolve in a timely manner all consumer complaints in coordination with consumers and relevant franchise owner/agent – these could come by phone, via our public website or through social media
  • Brainstorm with and coach brokers/agents on creating custom communications for clients and referral sources to help remain top-of-mind as the expert through educational articles/letters/press releases/advertisements/social media
  • Create press releases for various new and established brokerage franchises, regarding events, top performers, awards nominations, etc. to promote individuals within their local communities
  • Research and write monthly consumer and real estate newsletters (mortgage newsletter automatically sent out to clients of DLC’s 2,300+ mortgage professionals & real estate newsletter sent to clients of 15 major real estate companies across the country, but must appear as generated from each individual broker’s/agent’s desk)
  • Established and implemented communications plan for the launch of new divisions of DLC or affiliated companies
  • Develop, manage and seek nominations for annual internal agent awards program and for CMP Awards for our agents and owners
  • Create, execute, and tally/analyze results of annual DLC network year-end survey, and share departmental results to help improve overall network satisfaction
  • Create monthly sales presentation for all franchise owners to train their teams.  This presentation will feature new DLC services/products, business building ideas, best practices, etc.
  • Website writing for event promotional and registration pages


  • Achiever attitude.  Willingness to take on new projects. Extraordinary interpersonal and problem solving skills with a positive attitude
  • Diploma or Degree in Communications, Journalism or Public Relations
  • At least 7 years-experience in a communications role
  • Proven track record dealing with key media personnel / outlets and a knowledge of PR submission platforms a must
  • Outstanding written and verbal communication skills in English required – Bilingual is an asset
  • Amazing customer service!  A key part of this job is answering emails/phone inquiries from our network in a friendly, helpful and timely manner
  • Experience in Mail Chimp preferred
  • Computer proficiency in a Windows environment, i.e. Word and PowerPoint
  • Should have some Social Media management experience including extensive knowledge of Facebook, Twitter and LinkedIn
  • Professional proofreading skills
  • An ability to work within a fast paced, deadline driven and multi-task oriented environment
  • Flexibility to travel will be required
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