Manager, Channel Marketing - Toronto | CIBC | | 02/04/13
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Manager, Channel Marketing full-time

Location: Toronto
Company Name: CIBC ()
Category: Communications, Marketing
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Reporting to the Sr. Manager, Channel Development and Promotion, the Manager, Channel Marketing is accountable for providing guidance, leadership and direction to a team of specialists assisting in the development and the delivery of key advertising, marketing, loyalty and business development initiatives that support the strategies of individual sales channels within the Mobile Sales Force. Under this mandate the manager will be responsible for the development of staff and for building a supportive environment where trust, teamwork and accountability are exhibited. The Manager will provide input and may be called upon to lead the development and execution of channel marketing strategies and tactical plans.

· Provide leadership, mentoring, coaching and performance management to a team of specialists
· Work with various stakeholders (i.e. sales channels, product, operations, change management, subject matter experts, project managers..) to develop and delivery mobile sales force initiatives (requires a project management perspective)
· Manage the execution of initiatives from inception to implementation to post analysis
· Develop and conduct customer research, both qualitative and quantitative, to ensure continued understanding of the competitive landscape, customer attitudes, needs, and to identify new opportunities.
· Develop analytical tools to derive key insights that drive business decisions
· Work with internal and external stakeholders to effectively manage sales force loyalty and merchandise programs
· Manage the transition of current paper-based sales support and marketing tools to electronic formats
· Manage the Advertising component of Sales Effectiveness for various sales channels
· Responsible for the management of ad engine material on mobile channel websites, content and distribution management of all collateral materials
· Manage and facilitate advertising in various industry publications and online mediums
· Work with key stakeholders to develop material to support advertising, marketing campaigns and loyalty programs
· Develop new and exciting ways to deliver content to the front line for maximum effectiveness
· Keep up-to-date on advertising, marketing and loyalty industry standards and identify opportunities to promote the mobile sales channel
· Lead the creative development of marketing tools, templates and advertising collateral, branded by channel, to support ongoing departmental initiatives for the Mobile Sales Force
· Collaborate with the Events, Communication and Sales Support teams in order to manage and oversee the overall user experience for corporate sponsored events and provide situation-specific creative support including the development of materials as assigned for industry events, annual conferences, tradeshows, etc.
· Oversee the delivery of projects, one-off initiatives and customized advertising/marketing requests from sales force and the senior management team in a timely and cost efficient manner
· Work with the CIBC Customer Marketing and Communications team and Brand Governance to ensure accurate branding is applied to all marketing collateral and provide recommendations that are compliant with brand standards of individual channels
· Oversee the ad publication calendar to ensure submissions are made on time and invoices are paid in accordance with CIBC payment policy.
· Conduct team training sessions on technology and creative applications
· Act as subject matter expert providing guidance, training and assistance to team members and stakeholders
· Act as the final point of escalation for issues raised from the sales force or stakeholders
· Oversee the marketing/advertising pipeline to ensure all initiatives are delivered accurately, on time and within budget
· Monitor and manage team SLA performance to ensure the team consistently achieves high response turnaround ratings
Continuous improvement, compile and present suggestions to enhance level of service provided by the team


Ability to work with key business partners and clients in a mutually beneficial manner

  • Ability to manage frequently changing decision and expectations of clients and other business partners
  • Ability to deal with multiple priorities

As an employee of CIBC, the incumbent must comply with all applicable CIBC and Line of Business policies, guidelines and controls.· As a manager of people, this job must ensure all employees within the business unit comply with all applicable CIBC and Line of Business policies, standards, guidelines and control requirements.


  • The role has the authority to design and implement enhanced processes
  • This role has the authority to report on and follow-up with senior leaders on potential risks
  • This role has the authority to recommend solutions to senior leaders on potential risks
  • As the people manager of the group, the role has the authority to assign tasks to employees within their span of control, select individuals for hire, assess individual performance, and determine the appropriate level of compensation for employees
  • As a key contributor to the business unit, the role has the authority to recommend changes to business processes



  • University undergraduate degree
  • 2+ years people management experience
  • Experience developing and delivering Marketing and Advertising material in both print and digital formats
  • Advanced marketing and advertising knowledge
  • Understanding of Adobe Create Suite (in Design, Photoshop, Illustrator, Acrobat), HTML/CSS, Editorial Design
  • Strong computer skills, especially in Microsoft Office (Word, Excel, PowerPoint)
  • Experience and understanding sufficient to develop and deliver creative briefs, email and direct marketing campaigns
  • The ability to solve complex problems through applying strategic thinking
  • Strong understanding of CIBC’s product(s) and value proposition(s)
  • Knowledge of the mortgage industry in Canada an asset
  • Strong presentation and interpersonal skills
  • Excellent communication skills, verbal and written
  • Strong project management and organization skills
  • Excellent relationship management skills
  • Influencing and negotiation skills – to seek win-win solutions and address the needs of all stakeholders
  • Strong decision-making and problem solving skills sufficient to interpret and/or analyze factual and conceptual information with the ability to interpret/adapt general procedures or approaches when formulating responses to problems/issues
  • Strong analytical skills to develop, review, interpret and document business issues and opportunities, and program results and learning


  • This role operates within a normal office environment with little exposure to adverse working conditions
  • Ability to manage multiple project and changing priorities often within tight deadlines
  • At times may be required to work outside of normal working hours
  • Manual dexterity to operate a personal computer
  • Mental effort required to perform tasks is required (e.g. working toward fixed deadlines, established productivity standards, frequently changing priorities or interruptions)
  • Attend numerous meetings in a variety of office locations
  • Managing high volume and diversity of work
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