Manager, B2C eCommerce & Digital Marketing - Burnaby, BC | Vega | FreshGigs.ca | 22/10/18

Manager, B2C eCommerce & Digital Marketing Full-Time

Location: Burnaby, BC
Company Name: Vega ()
Category: Marketing
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Reporting to Director of Online Experience, you will oversee the Digital Team as well as the digital marketing programs (including social) as it relates to myvega.com and myvega.ca. You will also work closely with the in-house Creative and Brand Team to stay in lock step with product launches, campaign execution, and brand alignment. You are full of ideas, passion, and love digital.

You take customer service seriously, but have fun at work with the Vega team! You value integrity, customer service; you take ownership and show initiative in everything you do and are performance driven. You not only love the culture, but contribute to it. Health and fitness is not something you read about, but something you live.

KEY RESPONSIBILITIES

  • Manages digital channel strategies including SEO, UX, web development, paid media (SEM, display), email/CRM and social media
  • Manages website audits to optimize for SEO best practice compliance
  • Manages B2C eCommerce channel, driving functionality, growth & innovation
  • Helps manage departmental budget & forecast, including media spend, services costs, CRM, etc.
  • Collaborates with internal teams to create digital experiences and optimize user experience
  • Evaluates end-to-end customer experience across multiple channels and customer touch points
  • Analyzes digital marketing programs to identify trends and insights to optimize strategies based on performance
  • Manages external relationships including agencies and other vendor partners
  • Measures and reports on performance of all digital marketing campaigns, assesses against goals (ROI and KPIs), provides guidance and recommendations
  • Identifies trends and insights, and optimizes spend and channel performance accordingly
  • Project manages and oversees website enhancements and sprint planning
  • Supports the build out of digital marketing and social media strategies to increase reach, engagement, conversion, AOV and retention
  • Provides ongoing competitive intelligence and digital trend information
  • Liaises with and manages third party partnerships
  • Works closely with various internal departments from Shopper Marketing, Customer Care/Experience and Creative
  • Mentor and manage team of 3 direct reports

SKILLS AND QUALIFICATIONS

  • Minimum 5 years’ experience in Digital Marketing
  • Minimum 5 years’ experience leading and building a team
  • Minimum 5 years’ experience in SEO/Content/Email
  • Minimum 5 years’ experience in B2C eCommerce charged with driving conversions
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Advanced experience with Sales Force Commerce Cloud
  • Advanced  analytical capabilities with strong working knowledge (minimum 2 years)  of Google Analytics, Webmaster Tools and other analytics platforms
  • Experienced in goal-setting and defining & managing KPIs
  • Experience with HTML/CSS a plus
  • Highly analytical and an expert in analyzing metrics, identifying trends and developing data-driven recommendations and strategies based on insights
  • Able to manage project deadlines within established cost and time frames

VEGA Must-Haves

  • You have an unrelenting desire to achieve
  • The outdoors isn’t just the place between your car and house
  • You have a sense of humor and passion for health and wellness
  • You love to have fun, but take your responsibilities seriously
  • You live the Vega brand

Benefits of Working for VEGA

  • Competitive compensation plan
  • Open Book Management
  • Annual Bonuses
  • Alternative refreshment options that go beyond coffee
  • On-site kitchen with in-house Vegan Chef offering plant-based food and snacks
  • An optional plant-based lunch program
  • In-house gym and meditation room
  • Bi-Monthly product to try so that you can perform at your best and promote the Vegatopian lifestyle
  • MSP – 100% coverage
  • Employee assistance program (EAP)
  • Flexible Extended Health/Dental Plan
  • Green Transit incentives
  • Fitness Subsidy
  • Employer matching RRSP Program
  • Education Fund
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