Posted End Date: 9/5/2017

Manager, Advisor Marketing Communications

Are you looking for unlimited opportunities to develop and succeed, and work that challenges and makes a difference within a collaborative environment?

What is the Opportunity?

At Great West Life, we believe in improving the financial, physical and well-being of all Canadians. The foundation of our strategy is to put the customer at the centre of everything we do. Modern consumer behaviours demand an enhanced digital experience in place of traditional transactions and processes. To address and drive value from these influences, Great West Life continues to shape high performance marketing and digital solutions creating unique opportunities for skilled, creative leaders.

With transformational leadership and development of a truly innovative and integrated Customer Experience and Marketing organization it’s an exciting time to be in marketing at Great West Life. We’re building deeper customer relationships leveraging customer insights, innovative media and engaging content via digital and social growth channels to build a fresh Marketing approach that differentiates us from the traditional players.

As the Manager, Advisor Marketing Communications, you will lead the planning and development of Individual Customer strategic marketing communications for Advisors to promote insurance and investment products and services to drive profitable business results. You will be the key Advisor leadership integration person within Customer experience and marketing and the connection point between the CX&M and the Advisory Network.

What will you do?

• Manage the planning & development of Advisor marketing communications

• Oversee, create and prepare marketing communications for strategic and ongoing advisor communications such as customer positioning information and product launches

• Measure and optimize plan in an iterative manner based on results

• Understand and balance end customer needs and insights with the needs of the distribution channels to provide compelling holistic communication recommendations, feedback and content

• Represent the needs of advisors on an ongoing basis with marketing, and create optimal leverage of marketing tools for advisors

• Develop tone and manner approach and ensure consistency and effectiveness across an omni-channel experience in partnership with Marketing and the Advisory Network

• Develop and lead a high-performance advisor communications team that delivers value for the advisor and the organization

• Foster and support a culture of excellence in communications, providing coaching and support to team members to inspire creativity and innovation

What do you need to succeed?

• Bachelor’s Degree in Communications, Marketing or the equivalent

• 8+ years experience in the financial services industry with extensive product and/or distribution knowledge
• 5+ years as a Marketing Leader with specialized expertise in Communication

• Strong curiosity and desire to make the complex clear and to always ask “why”

• Exceptional relationship management and collaboration skills with colleagues, clients and third parties

• Exceptional communication skills – written and verbal

• Thrives in a fast paced environment with proven ability to manage competing priorities in a highly organized manner

• Exceptional attention to detail

• Prioritize, focus and balance multiple priorities at all times. Can assess situations, make decisions, and get things done, with a high degree of agility and responsiveness

Discover your opportunity….

Apply with cover letter and resume today!

Together Great-West Life, London Life and Canada Life serve the financial security needs of 12 million people across Canada, with additional operations in Europe and the United States. As members of the Power Financial Corporation group of companies, we’re one of Canada’s leading insurers with interests in life insurance, health insurance, investment and retirement savings. We offer a broad portfolio of financial and benefit plan solutions for individuals, families, businesses and organizations.

We are committed to providing an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live, and to creating an environment where every employee has the opportunity to reach their potential.

Candidates who are selected for an interview will be contacted.