WHO WE ARE

Point Blank is a full-service creative agency that brings together best practices in traditional advertising, digital campaigns, and community organizing.

Point Blank works as an integrated team across studios in Victoria, Vancouver, and Ottawa. Our team is an incredible group of progressive creatives and campaigners who have all chosen to work at Point Blank for the same reason it was founded: to help progressive movements and causes build effective tools and winning campaigns.

Our team and work has been recognized in Canada and America. In 2018, our Game Over Christy ad was recognized as “Best TV Ad” at the Reed Awards in their “Overall” category (entries from Canada, US, and around the world). Founder, Nathan Lusignan, was also recognized as one of BC’s top forty under 40 entrepreneurs.

OK … enough about us!

You ...

• Have some badass, true blue marketing know-how and you want to put it to work for the good guys and gals.

• Know how to get people’s attention online - and what to do with it.

• You take your work more seriously than you take yourself.

• Think that authenticity matters online.

• Understand that nobody wants to feel like they’re being marketed or sold to.

• Have an innate sense of what is going to fly.

• Know how to iterate.

• Are an online targeting wizard.

• Know what a meme is … might have even created a few.

• Comfortable running many campaigns simultaneously.

• Like to go deep with your audience(s) and build long term relationships.

• Write engaging, concise, and memorable copy.

• Have your own voice, but can develop and write to other voices in a compelling way.

• Know how to find and use influencers and amplifiers online.

• Can tell a story with a single image.

• Know Facebook, Twitter and Instagram inside out because you have to, but spend most of your personal time on other platforms.

• Can spot and respond to emerging trends, opportunities and issues as they arise online.

• Can figure out how to connect with people who are very different from you.

• 99/100 times you can push the envelope without stepping over “the line”.

• How things look matters to you.

POSITION DESCRIPTION

You will work extensively with organizations like unions, ENGOs, NGOs, and political parties. Much of what you do - and how you do it - will be relatively new to these clients. This will be a challenge, but also an incredible opportunity to have an impact.

Good news: we already produce great email and video content. And you’re are going to help us wring every drop of impact out of those pieces of content - especially video. More importantly, you are going to seriously up our game on social, graphic and display content. You’ll have a team of writers, designers, animators, illustrators and filmmakers to help you do it.

You’ll decide which platforms we use to target our audience and make sure our content positively sings on each of them. You’ll be able to leverage the online engagement opportunities that good content creates.

Oh … and you’ll also help market Point Blank. Sometimes we suck at self promotion.

WHAT YOU DO

• Leading client discovery and strategic planning for digital marketing & persuasion campaigns, including paid, social and other digital channels.

• Providing strategic direction and guidance on ads for the creative team.

• Providing strategic direction and guidance on targeted ad-buys.

• Conceiving & writing online ads and ad strategies to support acquisition, engagement, and persuasion.

• Developing social marketing campaign strategies.

• Promoting the agency, and helping to actively develop new business and business leads.

• Writing content for digital platforms, including social media and paid ads, and managing staff and contract writing staff.

• Working with our team to define and evolve how we measure impact and success on campaigns.

• Reporting on results internally and to clients, and proposing strategy changes as needed depending on results.

• Review and provide feedback on Point Blank teammates’ content.

MUST HAVES

• You live or are willing to move to Ottawa, Vancouver or Victoria (in order of preference). Please note that exceptions might be made for exceptional candidates.

• Some or significant professional experience buying and targeting ads online.

MAJOR BONUSES

You ...

• Have a good sense of humour.

• Take great photos.

• Have experience with branding.

• Have managed the design and or development of websites before.

• Have a network of potential contractors, employees and/or clients who are willing to come work with us.

• Are professionally multilingual.