Intermediate 1:1 Strategist - Vancouver | Cossette Communications | | 25/07/17
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Intermediate 1:1 Strategist Full-Time

Location: Vancouver
Company Name: Cossette Communications ()
Category: Marketing / Strategy

Are you creative-driven? Are you curious and ready to tackle big business problems?

If so, maybe we should talk!

Cossette is a dynamic Canadian marketing communications agency. We have been around for more than 40 years. We have offices in all regions of the country and although we are considered part of the Canadian agency establishment, we’re anything but stuffy. In fact, we are the exact opposite. Cossette has a reputation for being innovative and entrepreneurial. We pride ourselves in our agility and creativity and a certain kind of edginess. We play hard and we work hard. Perhaps that’s why we previously were named one of the best 50 employers in the country. At least that’s what we think. But you don’t need to take our word for it. Come and learn for yourself.


As an Intermediate Strategist within Cossette Communications you will be responsible for providing strategic guidance for clients and agency account and creative teams on key accounts around the customer journey and experience. Your job is to align consumer and business needs to deliver exceptional business results through identifying and directing 1:1 marketing strategies across all applicable channels and working closely with media planning and other channel disciplines.

You are more than a digital or social planner – you know how to connect across channels to drive a more relevant experience between brand and consumer. The position requires excellent collaboration, negotiation, research and analysis and investigative/analytical skills. This role requires strong client facing skills, as well as the ability to inspire and work with a variety of personalities. The position must be comfortable working autonomously as they will report directly to the SVP, 1:1 Strategy based on Toronto.

Job Description:

  • Provide day-to-day support and assist in 1:1 marketing including email marketing, traditional direct mail, customer experience communication across one top tier account, including personalization and marketing best practices, reporting, brief writing, engagement planning and content strategy
  • Discovering and articulating differentiating consumer insights and translating them into strategic and creative recommendations and POVs
  • Direct and evaluate quantitative and qualitative research that answers key questions and uses insights to develop engagement strategies
  • Partner with Account, Creative, Media and Technology teams to sell recommended work to our client brands · Work cross-functionally within the agency and with partner agencies to ensure the successful and innovative execution of approved strategies
  • Blend knowledge of cross-channel marketing with a strong foundation in data, CRM, social, digital across paid, owned and earned

Key Responsibilities:

  • Briefs - Infuse insights and recommendations from post-campaign analyses into both client briefing process and during creative briefings
  • POVs + Customer Experience Strategies - Aid in the development of CX and CRM plans ranging from small-scale (one-offs) to larger-scale campaigns (i.e. revamping entire programs).
  • Client Presentations - this will be a client-facing role where you’ll have the opportunity to present work mentioned above to client
  • Reporting and Insights - provide post-campaign analysis, pulling results from dashboard or through working with data teams, and develop insights and recommendations on how to improve future campaigns
  • Analytics - Will help be the lead on variety of analytics - direct mail, email (standard engagement and tying into business results), social, web (GA, Omniture) to understand how to improve the customer journey, remove friction and increase business performance



Take a look at our career website. Perhaps there is an opportunity that is waiting for you!

*We thank all applicants. However, only those selected for an interview will be contacted.

Cossette is an equal opportunity employer. It prohibits discrimination based on age, colour, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. Cossette is committed tocreating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.

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