Stenberg College's mission is to offer exceptional career-oriented programs. We achieve excellence in education through our sustained commitment to program quality, outstanding student services, and the professional development of our faculty, staff and alumni!
We have an immediate opening for an Inbound Marketing Specialist! This individual will be responsible for the development, implementation, and maintenance of Stenberg College’s inbound marketing and online communications strategies.
Duties and Responsibilities
- Develop and produce effective email marketing campaigns aimed at different audiences (including potential students, current students, faculty, and staff)
- Optimize our marketing automation processes (using Hubspot)
- Assists with the research, development, and implementation of marketing strategies and initiatives in existing and new markets
- Develop, maintain, and coordinate a comprehensive social media marketing campaign
- Work to improve SEO and enhance industry relationships through link building
- Produce email newsletters geared at potential students, industry partners, current students, faculty, and staff
- Support marketing related events as needed
- Diploma or Degree in a related or a suitable combination of education and experience
- Intermediate to advanced skill set in Hubspot and marketing automation (using dynamic workflows) is a must
- Creative thinker with an ability to use data to drive results
- Strong understanding of web-based marketing and public relations
- Familiarity with Salesforce, HTML, CSS, and Adobe Creative Suite would be an asset
- Highly organized with an ability to multitask and great attention to detail