Hubspot Marketing Specialist - Toronto | Payment Source | | 17/02/22
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Hubspot Marketing Specialist full-time

Location: Toronto
Salary: TBD
Company Name: Payment Source ()
Category: Design, Marketing , Programming
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Who you are:

You are a marketer who loves to code. You understand that the website is a key marketing component in any business and can demonstrate this importance to any stakeholder in the room. You’re passionate about great UX, and you know the Hubspot marketing platform inside and out. A great communicator, you’re quick to share your knowledge and enjoy working as part of a team while striving to take ownership of projects as opportunities come up.

Who we are:

We are a dynamic Paytech who is changing the face of payments in Canada. Our products and solutions offer organizations (government, enterprise, tech, financial services, and others) ways to reach challenging markets. We are passionate about modernizing payments to improve financial inclusion across the country and give Canadians more ways to pay and be paid. We have an open, collaborative work environment and believe in an open door policy.

The Opportunity:

We’re currently hiring for a Hubspot Marketing Specialist in our Toronto location (currently remote). This position will be responsible for the creation and maintenance of all Hubspot requirements for our marketing websites (,, along with the company intranet (on a Sharepoint platform). Advanced knowledge of Hubpsot will be required for this role as the position will be the main point of contact for the company’s Hubspot tool. The incumbent will work closely with the Director, Marketing and Communications to ensure brand compliance in all web marketing projects and activities, and will be responsible for building out all new Hubspot template/theme requirements using HubL, CSS and other coding languages. The Hubspot Marketing Specialist will work in a fast-paced environment, which requires flexibility, creativity, and the ability to manage multiple tasks under tight deadlines.

Key Responsibilities:

  • As the daily contact for updates to our Hubspot hosted marketing websites, the successful candidate must be an expert in all things Hubspot.

  • Design/develop new Hubspot website/landing pages/email including themes/templates/pages, using their knowledge of HubL, CSS, HTML and other coding languages, to achieve marketing objectives while following AODA and other regulatory legislation.

  • Design and execute high-volume automation programs including email and landing page creation for multiple product lines across the customer lifecycle including: A/B testing, personalization, and optimization.

  • Provide data-driven segmentation and personalization to marketing managers as required.

  • Manage and optimize automation and CRM processes for our sales, marketing, and business development teams

  • Oversee data integrity within HubSpot CRM through data import management, data cleanup and deduping and will monitor/ report on database health to identify areas for improvement

  • Proactively actively seek out marketing website improvements and suggest new courses of action based on those findings. This will include being a vital team member on any future web migrations or redesigns on the marketing websites

  • Build and manage dashboards, reports, layouts, process automation, and other configurable parts of the interface for end-users

  • Responsible for reviewing any provided /proposed web copy for SEO efficiency and suggesting edits as appropriate.

  • Own the company intranet (built on Simplrr, a Sharepoint based platform). Be the daily contact for any projects related to that service including: overall site design, new departmental pages/requests, internal process development

  • Report back on analytics of all sites, including providing campaign and email data, to marketing team members as requested

  • A portfolio of work is encouraged of all applicants.

Must Have:

  • 4+ years of Web Administrator/or CRM Specialist experience

  • 2+ years demonstrated experience in web design/development within Hubspot

  • 2+ years of experience building workflows, emails, and other funnel tactics within a CRM environment

  • Hubspot CMS for Developers or Hubspot Growth Driven Design Certification a definite asset

  • Demonstrated knowledge of HTML, CSS, HubL, and other coding languages.

  • Familiarity working within brand guidelines in a business environment

  • Experience with promotional email best practices, web technologies, video and image formats

  • Good understanding of web design, user experience best practices for websites and asset management while working within a brand guideline environment

  • Knowledge of AODA/accessibility and CASL requirements

  • Knowledge of SEO principles and best practices

  • Knowledge of database management (for marketing contact databases)

  • Working knowledge of Google Analytics and other analytics programs

  • Experience with Adobe Photoshop

  • Capable of balancing attention to detail with swift execution

  • Strong verbal and written communication skills

  • Highly organized and detail oriented

  • Ability to multitask

  • As this role will interact with several internal/external stakeholders, a team oriented viewpoint is a must.

  • A willingness to learn and ask questions

  • A sense of humour!


  • Interpersonal skills – able to build rapport with employees, potential customers, customers in a respectful manner.

  • Flexible and adaptable – able to accept change in a positive and proactive manner

  • Coping – able to remain calm under pressure and uses constructive feedback in a positive manner

  • Leadership and teambuilding – consistently sets a positive example, sells with integrity, ccontributes to the health of the company by supporting culture and values

  • Hands on approach in a fast paced entrepreneurial environment; ability to multi-task

  • Organization and planning – ability to use time effectively, prioritize and plan activities on a daily and longer term perspective including maintaining reports

  • Customer focused attitude

  • Ability to track and organize large amounts of numeric data

  • Ability to take initiative and be self-directed, adaptable and innovative

  • Strong time management, prioritization and self management skills

Why Work With Us?

  • Competitive Salary

  • Full Benefits

  • Group RRSP Match

  • Catered Friday Lunches

  • Paid volunteer days

  • Fully stocked kitchen offering healthy (and not so healthy) snacks and beverages

  • Staff Social Functions

  • Getting to know an amazing group of people!

Working Environment:

  • Entrepreneurial, fast‐paced company

  • Regular open office environment

  • Employees working remote and working out of office at least 2 days a month

Recognized for overall business performance and sustained growth with the prestigious Canada’s Best Managed Companies designation for the fourth consecutive year, Payment Source is proud to announce its status as a Gold Standard Winner. Payment Source is also proud to announce that we have been certified as a Great Place to Work!!

Don’t miss your chance to join an amazing team and a great work environment! We are committed to investing in your career and in your professional growth and development.

If you would like to join a dynamic and highly motivated team and work in a growing industry where you can have an impact and make a difference every single day, apply now!

Payment Source is committed to a diverse and inclusive workplace. Payment Source provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), any candidates requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.

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