Field Marketing Manager
Break free from tradition and join this innovative and fast-paced environment. We are a TSX listed software company with a global customer base and partnerships with some of the biggest names in IT. Our corporate office is situated in the financial district of downtown Vancouver, BC.
Absolute® Software Corporation (TSX: ABT), specializes in software and services for the security and management of computers and mobile devices. Absolute Software is the leading provider of endpoint security and management solutions that reduce IT costs, prove regulatory compliance, respond to computer theft, and optimize productivity. The Company's Computrace, Absolute Manage, Absolute Service, and LoJack® for Laptops solutions provide theft recovery, data protection, IT Service Management, and computer lifecycle management capabilities to organizations and consumers.
As a key member of the Marketing team, reporting to the Director, North American Field Marketing, the Field Marketing Manager will work closely with Sales and other members of the Marketing team to set strategy, develop plans, and drive execution to support Absolute's revenue and growth objectives.
Accountabilities will include:
•Develop annual and quarterly field marketing plans, in partnership with Sales and Marketing, to support revenue targets
•Develop and deliver innovative, integrated, multi-touch campaigns for specified audiences that generate high quality leads and drive revenue
•Monitor and report on campaign results and effectiveness, clear understanding of the lead process, lead tracking, including ROI, advising on required changes where necessary
•Working knowledge of your region’s sales pipeline, the opportunities in it and how/where to assist Sales in moving leads through the sales cycle
•Work closely with Sales to ensure marketing campaigns are aligned with NA business demands and revenue targets
•Manage all aspects of campaign planning and execution within Eloqua, including any related follow up activity where necessary
•Work closely with Corporate Marketing to ensure that content is aligned with Absolute go-to-market messaging and positioning
•Identify key sales tools requirements such as case studies, collateral, white papers etc.
•Work with Marketing to determine the most effective and cost-effective marketing channels to reach intended audiences and generate high quality sales leads
•Contribute to the development of the annual and quarterly marketing plans and supporting budget
•Provide regional assistance to marketing initiatives as required.
•Develop strong working relationships with all internal stakeholders (Sales, Corporate Marketing, Product Marketing, Creative Services, Senior Management, etc.).
What you’ll need:
•A degree or diploma with a specialization in Marketing
•5-8 years marketing experience, with at least 3 years’ experience in field marketing, preferably in enterprise software
•Experience designing and implementing integrated marketing programs to generate Sales leads
•Hands-on experience using email, direct mail, and social media marketing methods
•Working knowledge of OEMs and VAR channels
•Experience developing turnkey channel/field marketing and lead generation programs, with in depth knowledge of all marketing mediums
•Experience with channel programs including MDF, Coop, and Loyalty
•Experience with Microsoft Dynamics CRM, email delivery and marketing automation systems (e.g. Eloqua) and Relayware PRM would be an asset
•Excellent written and verbal communication skills
•Excellent project management, analytical and prioritization skills
•Highly efficient, with a strong attention to detail and proven ability to multi-task and meet tight deadlines
•Strong spreadsheet and data management skills
Absolute Software is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex (including pregnancy) or gender, sexual orientation, age, disability, marital or parental status, genetics, past or present military status, or any other status protected by the laws or regulations in the locations where we operate. Absolute will take reasonable steps to accommodate job applicants with disabilities during the recruitment and assessment process. If a job applicant with a disability requests accommodation, Absolute will consult with them and make reasonable adjustments appropriate for the particular situation.