Email Marketing Specialist - Vancouver | Mogo | | 19/05/16
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Email Marketing Specialist full-time

Location: Vancouver
Company Name: Mogo ()
Category: Communications, Copywriting / Writing, Marketing
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Mogo (TSX: GO) is not a bank—by design. It’s a financial technology company for the next generation of Canadians by offering convenience, transparency and a more engaging customer experience. With over 200K members and growing, we are using technology and design to not only transform the way consumers access financial solutions (it takes only about three minutes to create a MogoAccount online), but also empower them to take control of their financial health. Savvy members can get out of debt faster through our unique Level Up program, spend responsibly with one of our cool free reloadable Mogo Platinum Prepaid Visa cards, and keep on top of payments by signing up for Mogo’s text and email alerts. To learn more about Mogo—recently referred to as the potential “Uber of finance” by CNBC, Toronto Star, and others—visit

We are looking for an Email Marketing Specialist to be a key player in our Marketing team, working alongside other stakeholders across the organization. This person holds responsibility for all of our email marketing activities, driving all aspects of customer loyalty, retention and lifecycle.  We’re looking for someone with hustle who wants to make a huge impact within a high-growth, fast-paced organization. If you have the passion and motivation to jump in right away and take this bull by its horns, we want to hear from you!

What you'll do:

  • Analyze customer base and identify revenue generating opportunities
  • Analyze database marketing and site personalization efforts to understand overall ROI
  • Recommend new strategies and database marketing curriculums to drive enhanced revenue from existing customer base
  • Deliver reporting and metrics to understand overall customer retention/repeat behavior across key segments
  • Oversee day-to-day implementation and analysis of Mogo’s email program
  • Refine segments and campaigns based on evaluation of campaign conversion, customer retention, customer cross-sell, campaign dilution and campaign ROI
  • Create customer segments for deployment of specific campaigns while monitoring the success of each
  • Validate proper execution of all database marketing campaigns across multi-channel environment (website, email, etc.)
  • Analyze data sources and recommend strategies to improve overall acquisition, retention and conversion activities
  • Monitor competitive landscape, test new approaches and adopt best-practice strategies

What you'll need:

  • 3+ years CRM/Loyalty experience and/or database marketing and analysis experience
  • Proven to be incredibly data-focused with a natural inclination to gather customer insights from data
  • Demonstrated knowledge and experience of CRM Marketing Automation and list segmentation expertise
  • Proficient knowledge of reporting tools such as SQL, Google Analytics, Excel and comparable tools
  • Exposure to CRM and Email deployment tools such as Microsoft Dynamics and Silverpop
  • Demonstrated experience driving measurable results through customer marketing efforts
  • Ability to define opportunities and problems, collect and analyze data to make valid conclusions
  • Innovative thinker capable of operating in both a strategic capacity and a hands-on/execution capacity
  • Enthusiastic and self-motivated, with an entrepreneurial spirit and the ability to lead projects proactively
  • Meticulous attention to detail, with an overall passion for continual improvement
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