Email Marketing Manager - Vancouver, BC | HootSuite Media Inc. | | 13/06/14
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Email Marketing Manager Full-Time

Location: Vancouver, BC
Company Name: HootSuite Media Inc. ()
Category: Marketing / Strategy, Online Marketing

We’re looking for an Email Marketing Manager to join our fast-paced, results-driven Demand Generation Team. If you have a passion for database segmentation, elegant copy, increasing open rates, and nurturing leads in an extremely fast-paced environment, then we want to hear about it!

As the Email Marketing Manager, you will be responsible for strategic and tactical execution of enterprise-focused, B2B email nurturing programs and campaigns. Success is measured across many criteria, including deliverability, open rates, CTRs, lead stage conversion and ultimately email-influenced revenue. This role works cross-functionally with teams including Marketing Automation, Design, Content, Lead Development and Revenue Operations.


  • Develop and lead the execution of a highly targeted email marketing strategy for HootSuite Enterprise, HootSuite University and other programs or business units as required
  • Design highly targeted, multi-touch email nurture programs based on multiple segmentation criteria, including region and language
  • Improve the operational process of campaign creation, execution and analysis
  • Track and optimize key performance indicators, including managing nurture campaign analytics such as open rate, CTR, lead velocity and influenced revenue
  • Oversee ongoing testing and optimization programs including incorporating learnings from campaign analysis
  • Ensure email communication compliance with global anti-spam and privacy legislation
  • Conduct rigorous quality assurance testing on emails prior to deployment
  • Manage the team responsible for coordinating email campaigns

Required Skills & Experience:

  • Three years’ experience in a global B2B email marketing and project management role
  • Bachelor’s Degree in Business Administration, Marketing, Communications, or equivalent work experience
  • 3+ years experience in online A/B/n testing and conversion optimization
  • Exceptional organizational skills and ability to meet tight deadlines
  • Experience directly and indirectly managing cross-functional teams
  • Exceptional team player with the ability to work cross functionally to achieve results
  • Familiarity with marketing automation and CRM systems with preference given to Marketo and Salesforce
  • Proven success in creating and delivering integrated, inbound marketing campaigns
  • Strong organizational skill with attention to detail and focus on quality of results
  • Strong analytical skills with the ability to operationalize results based on
  • Exceptional copywriting and editorial skills
  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment

Bonus Assets:

  • Ability to thrive and laugh under pressure
  • Habitually exceeds expectations
  • Enjoys dynamic, high energy environments
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