About Starling Minds
We are currently undergoing a global mental health epidemic. 1 in 5 Canadians suffer from mental illness annually wherein 60% are left untreated due to cost, access, or stigma. As a result, staggering costs are incurred by affected individuals and their employers.
Starling Minds’ mission is to make affordable and effective mental health care accessible to everyone. We sell our Workplace Mental Health Platform to organizations as an on-demand, 100% digital Cognitive Behavioral Therapy (CBT) solution so that there are minimal barriers for employees to access evidence-based support while they are struggling at work, or off-work due to a physical or mental health claim.
Summary of Role We’re looking for a results-driven product marketing professional who is passionate about the intersection between mental health, innovation and technology. As a key member of our Marketing team, the Director of Product Marketing will be responsible for developing strategic product positioning, conducting market research, and evolving our go-to-market strategy using key market insights.
You have a fire in your belly and are always looking for new and creative ways to innovate. You have an insatiable appetite for learning and love to win as a team. You are highly organized, take pride in everything you touch and can have passionate debate and respectively challenge others.
1. Market Research and Analysis
Conduct market research to understand leading topics and trends in our markets and spot differentiators to capitalize on
Complete win and loss reviews to spot compelling events and market needs
Synthesize inputs from all stakeholders into market assessments that drive the highest possible revenue for the business
2. Competitive Analysis
Conducting competitor analysis
Provide battlecards for positioning to win against identified competitors
3. Positioning and Value Proposition
Shape communications, value proposition & product positioning using competitive information, market and product analysis
Identify the product features to spotlight and empowers the sales team with clear value statements
Understand buyer personas and markets and what each role in the buying process needs and values
4. Sales Enablement
Explain benefits of product features via customer-facing messaging
Develop product demos, scripts, and presentations that communicate our solution’s unique selling proposition
Support sales through tools, training and market expertise to ensure their ability to effectively position and sell products is optimized
Select the appropriate pricing strategy for our products and provide ROI tools to clearly articulate the business value
5. Go to Market Strategy
Identify a coherent marketing strategy for the product
Provide guidance throughout the lifecycle of the product, ranging from minimum viable products to fully mature products
Develop and guides launch plans
Skills and Requirements
7+ years product marketing experience
2+ years experience working in a start-up environment
B2B SaaS experience
Strategic marketer with ability to execute (hands-on researcher)
Accomplished public speaker with strong presentation skills
Outstanding skills to analyze markets and identify trends and opportunities
Excellent written and oral communication skills
Collaborative leader who is highly confident and competitive
Nice to haves
Experience in health tech
Previous experience managing a team
Reports to: VP Marketing
Full time permanent position, 40 hours per week
Location: Starling Minds’ head office is located in Vancouver, BC. All roles are currently working from home, however in post Covid-19, this role can work from home, work from our office, or do a mix of both.
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