Director of Marketing - Vancouver | Knowledge Network Corporation | FreshGigs.ca | 28/03/17
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Director of Marketing Full-Time

Location: Vancouver
Salary: $75,000+/year
Company Name: Knowledge Network Corporation ()
Category: Marketing / Strategy

Director of Marketing

(one year Maternity Leave replacement starting June, 2017)

Knowledge Network Corporation is British Columbia’s viewer-supported public broadcaster. Knowledge Network offers commercial-free documentaries, arts, culture, and children’s programs from around the world.

We are seeking an experienced, results-oriented Marketing leader to develop a marketing strategy that builds audiences, subscribers and donors for Knowledge Network. You will promote our trusted, quality programming and services on multiple platforms – television, web, mobile and print – as well as on social media.

Key Responsibilities:

  • Collaborate with colleagues on the Knowledge Management Team to develop and execute an integrated marketing plan that supports the goals of our strategic and business plans
  • Collaborate with other departments (Communications, Brand, Programming, Web Channels and Fundraising) to develop and execute creative campaigns that promote our brands with measured results
  • Capitalize on the targeting marketing capabilities available on our redesigned website
  • Provide leadership to direct reports (Marketing Associate, Arts & Information Editor and Marketing co-op student)
  • Utilize website analytics and broadcast ratings to monitor and evaluate marketing activities; measure return on investment
  • Develop and manage budgets for the Marketing department
  • Provide end to end project management of all marketing initiatives

You have:

  • A degree or diploma in marketing and 8+ years of experience in cross-platform marketing, demonstrating exceptional skill in brand management and campaign development
  • Solid understanding of broadcast, online and social media spaces, and analytics tools
  • Proven results in effectively executing consumer-focused marketing campaigns
  • Excellent organizational skills and proven success in managing and inspiring a team
  • Experience in successfully developing internal and external relationships
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