The Organization – The Credit Counselling Society
Established in 1996, the Credit Counselling Society (CSS) is Canada’s largest not-for-profit credit counselling agency, having grown from one branch to a total of 22 community offices throughout Western Canada and Ontario. The CCS was founded as a non-profit organization dedicated to helping individuals and families find solutions to their debt and financial management problems, and provides consumers with confidential and free credit counselling services, credit education, budgeting assistance, information and referral services, and debt management and payment consolidation programs.
The CCS assists tens of thousands of Canadian consumers each year, and is a nationally accredited member of the Better Business Bureau (BBB), having earned their highest possible rating of A+, until 2012 when the CCS was upgraded to Accredited Charity status. The organization is also an accredited member of Credit Counselling Canada (CCC), Canada's national association of not-for-profit consumer credit counselling agencies. In addition, the CCS is renowned as the first international affiliate member of the National Foundation of Credit Counselling, North America’s largest association of not-for-profit credit counselling organizations.
The Credit Counselling Society has won the Consumer Choice Award in eight different cities across Canada this year, and is often sought after by the media and government to provide perspective on consumer debt issues and financial matters for TV news stories, radio programs, and newspapers across Canada.
Recognized as one of the top 100 best places to work by the Great Places to Work Institute in 2012-2014, and certified as a great place to work in 2016 and 2017, the Credit Counselling Society prides itself on providing confidential, non-judgmental, and impeccable service.
The Opportunity – Director of Marketing
Reporting to the President & CEO, the Director of Marketing is responsible for leading and managing the marketing department and executing the approved strategic marketing plan, on time and on budget. The Director is also accountable for building the Credit Counselling Society brand across Canada, expanding the awareness of services and programs offered and increasing market share in line with the long-term strategic plan. As part of the Society’s senior leadership team, the Director will play a key role in the review and discussion of the overall strategy for the organization, ranging from human resources to budgets.
The Director of Marketing will be well-versed in digital and social media, and have a creative flair for attracting consumers to CCS messaging and images. Able to make complex and intelligent advertising decisions aimed at driving growth and creating increased demand for services, while broadening the Society’s consumer base, the Director will develop and implement a new marketing strategy and oversee all aspects of CCS advertising, awareness, and social media, working in unison with staff and peers in order to create synergy and enhance the demand for services.
•Lead the development and execution of the annual strategic marketing plan in line with the approved budget;
•Oversee the design, development, and implementation of the CCS brand across Canada;
•Lead, support, and monitor the activities/projects of CCS marketing team and partners;
•Establish and monitor key performance indicators (KPIs) for all marketing-related campaigns/initiatives;
•Oversee the development and content maintenance of the CCS websites;
•Conduct ongoing research and gather information regarding consumer trends, opportunities, and competitive activities in order to develop effective communication and advertising strategies to grow the demand for CCS services and programs in both new and existing markets;
•Ensure exceptional accuracy, timeliness, continuity, and professional excellence in all advertising media, public communications, and collateral materials (internal/external);
•Provide clear direction and key information for creative input and guidance throughout the design and development of marketing and digital communications and social media strategies;
•Work collaboratively with the CCS leadership team to insure consistency in client and community communications;
•Effectively manage approved marketing budget to achieve strategic objectives; and
•Occasional business travel may be required.
The ideal Director of Marketing is detail-oriented, dynamic, empathic, and solutions-focused, able to effectively adapt to changing conditions as well as provide support and direction to staff, the position’s two direct reports, and three ongoing service provides (PPC and SEO). The Director, well experienced with the complexities of the digital and social media marketing landscape, possesses an inclusive and collaborative leadership style, and is able to make decisions and drive marketing/advertising initiatives to completion in a fast-paced, dynamic environment while maintaining a collaborative attitude and approach to driving increased demand and consumer awareness. S/he should be an experienced team builder who can inspire, grow, mentor, and recognize staff, and builds engagement across CCS, leveraging the considerable expertise and strength that exists within the organization.
Required Skills, Qualifications, and Experience
•Bachelor’s degree in marketing or an equivalent discipline;
•Minimum of five years of marketing and communications experience, with a minimum of three years in a management role;
•Project management skills, including the ability to multi-task and manage priorities timely and effectively;
•Well-versed in concepts related to social and digital media, search engine optimization, web analytics, and pay per click advertising is preferable;
•Excellent verbal and written communication, interpersonal, and leadership skills;
•Effective analytical and decision-making skills; and
•Proficiency in Microsoft office applications.
Competencies and Personal Characteristics
Leadership - Achieves desired organizational results by encouraging and supporting the contribution of others; a proactive and positive team player who acts with a sense of urgency and leads by example; sets and communicates clear goals.
Accountable – Holds self and others accountable for responsibilities; focuses on results and measuring attainment of outcomes in a business focus.
Strategic – Develops/implements a plan in support of organizational strategic direction. Demonstrates an understanding of the link between job responsibilities and overall organizational goals, and performs one’s job with the broader goals in mind.
Integrity and Honesty – Demonstrates a resolute commitment to and respect for the spirit and intent behind the rules and core values of the organization, setting an example of professionalism and ethical propriety.
Creativity and Innovation – Develops new insights into situations; questions conventional approaches; encourages new ideas and innovations; designs and implements new or cutting-edge programs and processes.
Effective Working Relationships – Treats staff, peers, and colleagues with respect; resolves conflicts both respectfully and in a timely manner, and negotiates effectively, providing effective feedback to colleagues and employees.
Influential and Collaborative – Has an honest, open, consistent approach to working with others; possesses strong relationship / interpersonal skills, with the ability to build relationships and develop and maintain partnerships, obtaining stakeholder agreement.
Communication – Clearly presents written and verbal information; writes with clarity and purpose; communicates effectively in both positive and negative circumstances; listens well.
People Development – Fosters long-term learning and development of others through coaching, managing performance and mentoring; has a genuine desire to develop others and help them succeed; formally recognizes deserving staff and colleagues.
Customer Focused – Anticipates, responds, and attends to the needs of clients and customers, as well as other internal and external stakeholders of the organization; keeps the customer interests in the forefront.