Reporting to the Associate Vice President, Marketing and Communications, and working collaboratively with the Associate Director, Strategic Communications, this position is responsible for leading the development and implementation of integrated, institution-wide marketing strategies to enhance the TRU brand and support the university’s mission, goals, and strategic priorities. The Director of Marketing plays a pivotal role in the evolution and protection of TRU’s brand and identity, and is accountable for the university’s overall marketing strategy, digital experience, and core creative services.
The Director of Marketing drives research-based, results-driven marketing strategies and plans that are implemented across multiple channels in digital and print media, fostering meaningful and conversion-oriented engagement with TRU’s
many target audiences. The position works collaboratively with divisional leaders, faculties and marketers across campus to advance both pan-institutional and area-specific marketing priorities.
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