Director of Growth - Vancouver / Remote | tuft + paw | | 01/11/21
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Director of Growth full-time

Location: Vancouver / Remote
Company Name: tuft + paw ()
Category: Marketing
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About tuft + paw:

We're an early stage, fast growth company that values freedom + flexibility. We’re big on trust + autonomy: we don't care where or when you work so long as you’re ripping through your to-do list— everyone enjoys flexible schedules, including optional 4-day work-weeks and meaningful equity.

We’ve laid a very strong foundation for a seasoned growth marketer to succeed:

  • We’ve been growing organically 250% YoY for the last 3 years and we’re backed by some well known investors (Alexis Ohanian founder of Reddit, Guy Raz founder of ‘how I built this’ podcast, Andrew Wilkinson founder of Tiny Capital and Metalab).
  • We have an in-house product team who develop unique, proprietary, high-margin products for cats that aren’t available anywhere else
  • We have invested heavily in brand & brand marketing, we have high AOVs, word of mouth, repeat order rates, and a steady inbound stream of content
  • Our team has a ton of DTC experience (Article, Inkbox, Arc’teryx, Mejuri, Bumble, Dosist)

Until now, we’ve focused primarily on building the foundation for long term success (product + brand). Now we’re looking for the right person to push harder on growth.

About you:

We’re looking for a Director of Growth to lead revenue growth and user acquisition. You will be responsible for defining the company’s growth plan, validating and executing growth programs, and optimizing growth channels.

  • Identify a growth trajectory for the company, determining which layers of the funnel should growth initiatives be focused and setting KPIs to track progress against goals.
  • Leverage data from various channels to paint a picture of customer behaviour and habits, to influence company-wide direction and growth-specific initiatives. Utilize the data to answer some of the “whys” that can act as growth blockers.
  • Determine and execute strategy for paid social (primarily Facebook, Google) in partnership with external media buyers. Always looking for new ways to increase spend while maintaining a reasonable MER.
  • Design and implement tests to validate new paid growth channels, including but not limited to TikTok, Pinterest, YouTube, Brick and Mortar, Ambassadors etc.
  • Tie all programming back to reaching revenue targets.
  • Partner with Brand Marketing Director to:
    • Identify and execute unpaid opportunities for growth online and offline, including QR codes, brick and mortar, marketplaces, loyalty programs, referral programs, word of mouth, etc.
    • Determine opportunities to optimize existing channels (Email, SMS, Affiliate)

The Perfect Candidate

  • A scrappy, technical, growth-minded hacker mindset (“how can we validate this experiment?”) with senior-level experience, especially in paid performance marketing managing 7-figure monthly spend on paid social
  • Fascinated by the customer journey, looking at various touch-points to determine small tweaks that will make a big impact
  • Insatiable desire for growth: always looking towards the next milestone and new ways to move the needle
  • Lives for process: has no issue creating + managing infrastructures that enable analysis of user behavior, scientific experimentation, and targeted promotions
  • Is very comfortable dealing with numbers, data analysis and conversant with the best tools for retrieving, manipulating, and visualizing data
  • Proactively thinks of solutions and raises blockers/challenges before they happen
  • Thinks outside the box and isn't afraid to push back when their big idea is challenged
  • Makes things happen fast, takes pride in finding scrappy solutions to 'figure it out'
  • Is comfortable juggling several projects at once and re-prioritizing based on business needs – this is a fast-paced, startup environment
  • Strikes the perfect balance of immediate-term and long-term thinking to reach company objectives

Our Company Culture

Our MO:

  • Bottom up: we ask our team what they need to succeed, then try our best to make it happen
  • Run small, scrappy tests to find early results before we invest big in new products, campaigns and strategies
  • Operate under the 80/20 rule; keeping things efficient + moving quickly
  • Strike the perfect balance between immediate + long term programming

How we work together:

  • We’re big on trust + autonomy: we don't care where or when you work so long as you’re ripping through your to-do list— everyone enjoys flexible schedules, including optional 4-day work-weeks
  • We're always looking to improve how we work and thrive on feedback, regardless of seniority. We see failures as learning opportunities and are encouraged to take risks.
  • We're a small but mighty team of 9 that is supported by a cluster of mini agencies/freelancers who are super looped in (integrated in Asana, Slack, etc.)
  • Every single person on our team is encouraged and expected to make a massive impact on company processes, growth and success. We’re self-motivated and independent but honest about our strengths and weaknesses.

Interested applicants can email

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