If you want to be a part of a dynamic team, you are looking at the right posting! Footlogix, one of the fastest growing foot care brands in the industry is looking to hire a self-motivated individual with exceptional interpersonal and organizational skills to successfully initiate and execute marketing and communications programs in the company.

Responsibilities:

• Develop a marketing communications plan including strategy, goals, budget and tactics for the company
• Develop and implement a comprehensive marketing plan to include social media (Facebook, Twitter, and YouTube), print & online advertising and other digital campaigns. These plans are to be accompanied by a method of tracking and reporting.
• Understand the gamut of online sales to conceptualize, manage and facilitate sales on the company’s mobile app and other targeted digital campaigns
• Create custom pages and manage content on company’s website
• Work with the web and mobile app team to provide online support to all online users and accounts
• Develop and create HTML e-blasts for the company to advertise with online magazines
• Develop and design sell sheets and marketing collateral for new product launches and B2B tradeshows
• Work with exports team and customers to send across relevant marketing material
• Create, manage and implement all email marketing campaigns including tracking and reporting
• Expand and maintain customer email database
• Write, design and distribute regularly scheduled online newsletters and webinar invitations
• Develop new partnerships and seek high-level placements in print and online media including but not limited to magazines, bloggers and trade show corporations
• Create content for press releases, byline articles and blogs
• Liaise with printers, videographers and translators to roll out marketing material
• Overlook and support the customer care team with online chat and social media tools

Social Media

• Develop and implement a comprehensive social media marketing plan
• Manage and update Facebook pages and websites
• Develop content for YouTube channel and promote video clips
• Enhance social media outlets and opportunities to maintain communication and build fan base
• Develop new social partnerships to increase web traffic
• Plan & implement social media contests and other campaigns
• Track and analyze website and social media performance

Required Knowledge/Skills/Job Qualifications:

• A minimum 3-5 years marketing & social media experience
• Proficiency with Microsoft Word, Excel, PowerPoint
• Experience with WordPress, Photoshop, Google Analytics, Hootsuite, GotoWebinar and Email Marketing Software (i.e. Constant Contact)
• Knowledge on HTML and Adobe Dreamweaver – added advantage
• Self-motivated and confident in making sound business decisions
• Successful with outlining, managing and performing in a multi-tasking environment