Marketing and Communications Position - Toronto | Footlogix® | | 09/02/16
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Marketing and Communications Position Full-Time

Location: Toronto
Company Name: Footlogix®
Category: Communications, Marketing / Strategy, Social Media

If you want to be a part of a dynamic team, you are looking at the right posting! Footlogix, one of the fastest growing foot care brands in the industry is looking to hire a self-motivated individual with exceptional interpersonal and organizational skills to successfully initiate and execute marketing and communications programs in the company.


  • Develop a marketing communications plan including strategy, goals, budget and tactics for the company
  • Develop and implement a comprehensive marketing plan to include social media (Facebook, Twitter, and YouTube), print & online advertising and other digital campaigns. These plans are to be accompanied by a method of tracking and reporting.
  • Understand the gamut of online sales to conceptualize, manage and facilitate sales on the company’s mobile app and other targeted digital campaigns
  • Create custom pages and manage content on company’s website
  • Work with the web and mobile app team to provide online support to all online users and accounts
  • Develop and create HTML e-blasts for the company to advertise with online magazines
  • Develop and design sell sheets and marketing collateral for new product launches and B2B tradeshows
  • Work with exports team and customers to send across relevant marketing material
  • Create, manage and implement all email marketing campaigns including tracking and reporting
  • Expand and maintain customer email database
  • Write, design and distribute regularly scheduled online newsletters and webinar invitations
  • Develop new partnerships and seek high-level placements in print and online media including but not limited to magazines, bloggers and trade show corporations
  • Create content for press releases, byline articles and blogs
  • Liaise with printers, videographers and translators to roll out marketing material
  • Overlook and support the customer care team with online chat and social media tools

Social Media

  • Develop and implement a comprehensive social media marketing plan
  • Manage and update Facebook pages and websites
  • Develop content for YouTube channel and promote video clips
  • Enhance social media outlets and opportunities to maintain communication and build fan base
  • Develop new social partnerships to increase web traffic
  • Plan & implement social media contests and other campaigns
  • Track and analyze website and social media performance

Required Knowledge/Skills/Job Qualifications:

  • A minimum 3-5 years marketing & social media experience
  • Proficiency with Microsoft Word, Excel, PowerPoint
  • Experience with WordPress, Photoshop, Google Analytics, Hootsuite, GotoWebinar and Email Marketing Software (i.e. Constant Contact)
  • Knowledge on HTML and Adobe Dreamweaver – added advantage
  • Self-motivated and confident in making sound business decisions
  • Successful with outlining, managing and performing in a multi-tasking environment

Office Photos

Office Location

1 Westside Drive, Toronto, M9C1B2
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