Director, Digital Marketing - Kitchener, Ontario or Vancouver, British Columbia | Vidyard | FreshGigs.ca | 14/08/17
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Director, Digital Marketing full-time

Location: Kitchener, Ontario or Vancouver, British Columbia
Company Name: Vidyard ()
Category:
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Vidyard is looking for a Director, Digital Marketing with a history of winning in B2B SaaS to join our growing marketing team to lead and organize the digital marketing efforts of Vidyard. With the support of a talented and enthusiastic team, you will be responsible for execution across acquisition, retention, and conversion optimization engagements while driving net new MRR and customer growth. At Vidyard, our website is the centre of the marketing universe.  In this role, you will have responsibility for creating, managing and influencing our online presence with aggressive goals to drive traffic and conversions.  As a Video platform company, we are constantly inventing and deploying online video best practices.

As a Director, Digital Marketing, you will:

  • Drive the development of our web and blog with a strong focus on deploying inbound best practices to attract, convert, close and delight customers
  • Manage a team focused on driving high quality traffic through on- and off-page SEO techniques, and conversion rate optimization
  • Invent and deploy video best practices and leverage the Vidyard platform to drive traffic, generate leads, accelerate pipeline and delight customers
  • Drive constant metric-driven testing and experimentation to optimize performance
  • Determine and manage the appropriate analytics tools to track results and ensure reporting infrastructure is appropriate to provide full funnel analysis and align investment decisions with MRR.
  • Execute and analyze digital marketing campaigns to drive the business.
  • Ensuring that the brand is being represented in a way that aligns with our business marketing objectives.

To be an effective team member, you will have:

  • At least 8+ years of digital marketing experience in B2B SaaS or ecommerce.
  • Track record of creating inbound-centric websites that drive high volume lead generation
  • Demonstrable success driving revenue growth and optimizing digital marketing initiatives.
  • Posses strong analytical and quantitative analysis skills, with a passion for data driven decision making.
  • Proven track record managing paid and organic search campaigns (either directly or through agency relationships)
  • Have the utmost attention to detail with strong writing and editorial skills

What does Vidyard do?

Vidyard is the video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. Going beyond video hosting and management, we help businesses connect with more viewers through interactive and personalized video experiences, learn powerful insights on their viewing audience, turn insights into action with enterprise integrations, and prove the impact of their video programs.

Life as a Vidyardian

Growth

You will have the opportunity to create your own destiny in your role by generating and managing your own projects and seeing the impact of your work.

Team

At Vidyard you will work alongside the best and brightest in the industry.  We hire carefully for technical expertise and cultural fit, and are proud of our team!

Fun

We never miss an opportunity to have fun. We host weekly social events in addition to holiday celebrations, sports teams, not to mention our legendary parties!

Perks & Benefits

We offer free catered lunches daily, free snacks and drinks, free on site massages, generous subsidies for health & wellness and continuing education, on top of competitive pay & health benefits.

Please Note:

We thank all applicants for your interest in Vidyard.  Only those applicants selected for an interview will be contacted.  Agency calls will not be accepted.

Vidyard is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify HR.

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