Direct Marketing Specialist, Alternative & Natural Health - Vaughan, Ontario | Lombardi Media Corporation | | 05/10/15
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Direct Marketing Specialist, Alternative & Natural Health full-time

Location: Vaughan, Ontario
Company Name: Lombardi Media Corporation ()
Category: Marketing
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If you are a marketing professional with a passion for alternative and natural health then this may be your perfect opportunity!

Doctors Health Press, a Lombardi Media Corp. Company, is a direct-to-consumer, alternative and natural health publisher in North America.   We are looking for a professional Marketing Specialist to manage our direct marketing campaigns. This role encompasses all aspects of direct marketing including scheduling direct mail and email campaigns, outsourcing and managing freelance direct response copywriters, tracking response rates, sourcing out new marketing opportunities to help grow our subscriber base, and more.

Here's some of the responsibilities of this position:

  • Develop, execute and monitor multiple marketing campaigns, both online and offline;
  • Closely monitor costs and return on investment on each campaign and be able to determine "winners and losers";
  • Manage freelance copywriters from the concept stage to final copy;
  • Continually network in the industry to connect with copywriters, media-buying opportunities and other channels to promote our products;
  • Perform competitive intelligence and be able to make recommendations to help keep us competitive in the marketplace.

Skills profile:
After getting your Marketing degree, you have experience developing and delivering marketing campaigns from start to finish.

Now you’re ready to take your career to the next level in the direct marketing industry.  You have an interest in alternative and natural health, and good working knowledge of email marketing – nobody knows the value of a strong subject line better than you do.  You have worked with or have knowledge of long form direct marketing copy and a good understanding of copywriting for direct marketing campaigns.  You’re looking for the perfect opportunity to put your out-of-the-box direct marketing ideas and knowledge of the alternative and natural health industry to good use.

About us:
Lombardi Media Corporation is a group of successful businesses involved in many sectors including financial publishing, natural and alternative health publishing, digital media development, call centre services, and direct marketing.  It started in 1983 with a monthly financial newsletter, and three decades later, has grown into many companies with hundreds of employees in a diverse group of businesses.

Lombardi's values are founded on the customers we service, and the staff we hire to serve those customers. Our businesses are built on the strength of our staff, and they grow dependent on how successful we are at helping our customers achieve their goals.

Why Work at Lombardi Media Corp?
As an employee of Lombardi, you will be part of a bright, talented group who are leaders in their field.   We offer competitive salary, group benefits, professional development and an opportunity to be part of our fast growing businesses that engage their employees to be the best they can be.

Office Location

7000 Pine Valley Drive, Vaughan, Ontario
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