Direct Marketing Manager full-time

DIRECT MARKETING EXPERT NEEDED BY ONLINE TRAVEL COMPANY IN VANCOUVER

Do you have a strong background in the direct marketing department of an advertising agency, or the marketing department of a mail-order firm? Or perhaps you have grown and run your own online direct-sale business?

If so, Fresh Tracks Canada may have your ideal job!

We create extraordinary vacations for visitors to Canada by designing and marketing websites that encourage people to call and book with our friendly Canadian experts.

We have a large database of past clients and prospects and we want to recruit an expert in database marketing to make more sales from the names we have and to grow the database further. We sell mostly direct to consumers but our business to travel agents is growing fast too and we are keen to develop that further.

The position will have the title ‘Online Sales Manager’ to reinforce the fact that though this is really direct marketing, your attitude must be to drive sales and make every dollar count.

We offer a challenging, exciting, fun place to work and excellent rewards for outstanding performance.

We would prefer to find a full-time employee but we would consider a contractor or consultant too.

RESPONSIBILITIES

To make more of our existing database by:

• Growing repeat and referral business
• Converting more prospects into customers

To grow our database by:

• Helping our web design team convert more visitors into prospects
• Using other strategies, such as email marketing etc

STRATEGIES

We are looking to you to bring to us best practices in

• Database analysis, segmentation and management
• Writing of newsletters, emails, flyers, articles, video narratives, captions, web pages, offers, brochures etc to exploit that database.
• Buying and using email and snail-mail lists, using affiliates etc.

REQUIREMENTS

3-5 years experience in direct marketing with an online component. (This could have been in the direct marketing department of an advertising agency, with a mail-order firm, or the direct marketing department of an online company etc.)

This has given you an excellent grounding and first class skills in:

• Database analysis, segmentation and management
• Direct marketing campaign design, testing and roll-out
• Copywriting for everything from emails, to newsletters, to brochures.
• (Please note, it is really important to us that you can write well and are able to adapt to our style, brand and clients.)

You are patient, smart and disciplined. You love stats, analysis and results.

You are highly internet savvy.

You probably have a degree in marketing/business and some sales experience.

You have a strong work ethic. You are diligent, hard-working, determined and ambitious

You are also completely honest, friendly, and trustworthy – not at all a ‘get-rich-quick’ type. A good cultural fit and empathy for the kind of business we are and the people we serve is very important.

You love to travel and have a solid knowledge of Canadian geography.