Digital Strategy Coordinator – Email Marketing and Conversion Optimization - Vancouver, BC | The David Suzuki Foundation | | 30/07/15
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Digital Strategy Coordinator – Email Marketing and Conversion Optimization Full-Time

Location: Vancouver, BC
Company Name: The David Suzuki Foundation ()
Category: Online Marketing

Join the country’s most trusted environmental organization and become a force for good.


We find solutions for living within the limits of nature. Through a combination of evidence-based science and active public engagement, we seek to motivate Canadians to take action on the pressing environmental challenges we collectively face. With headquarters in Vancouver and regional offices in Toronto and Montreal, we address issues from coast to coast to coast, in both official languages. With the support of scientists, academics, progressive businesses, governments, non-governmental organizations and hundreds of thousands of Canadian we aim to achieve this vision: “That within a generation Canadians act on the understanding that we are interconnected and interdependent with nature, and with each other.”

Job Description

The David Suzuki Foundation’s Digital Strategy Team supports the online delivery of all of the Foundation’s work. The Digital Strategy Coordinator - Email Marketing and Conversion Optimization will work across all projects and initiatives to deliver and optimize engaging online content based on project goals and organizational goals. She or he will work closely with project leads and the Digital Strategy team to develop, test and iterate across all online content channels with a focus on email.


Email Marketing – 50%

  • Work with project and content leads to develop email content – you are the expert on content delivery and goal conversions, they are the experts on subject matter
  • Implement email campaigns via Marketo
  • Align email content with organizational content strategy
  • Measure what matters, analyze results and report back to project lead and content leads, recommending continuous improvements and sharing key learnings organization wide

Content Strategy – 20%

  • Contribute to the development of and adherence to organizational content strategy protocol
  • Coordinate, prioritize and align online communications outputs across The David Suzuki Foundation; coordinate with communications staff across the organization to ensure alignment
  • Recommend meaningful content improvements based on analysis in relation to project and organizational goals

Metrics and Analysis – 20%

  • Engage project and content leads in setting measurable goals
  • Implement effective tactics for tracking and analyzing online impact across multiple delivery channels with a focus on email and conversion optimization
  • Analyze content, tactics and campaigns and translate anecdotal, qualitative and quantitative data into recommendations to increase impact, engagement and value to our community

Website Development (back up to lead developer) – 10%

  • Maintain all David Suzuki Foundation online properties
  • Manage content across all David Suzuki Foundation online properties
  • Align online presence with organization’s goals, vision and voice
  • Work across all projects to recommend, develop, implement and test digital tactics to achieve project and organizational goals


The ideal candidate will have significant experience in email marketing and conversion optimization with a portfolio and proven record of success. She or he will be a web analytics whiz and will have a knack for translating data into measurable improvements in online design and content. The ideal candidate is a positive team player who thrives and is excited by the challenge of working in a busy, deadline-driven and information-rich workplace. He or she is comfortable with ambiguity and excels at collaborating across departments and cross-functional teams.

Skills and Qualifications

  • Demonstrated expertise in email marketing
  • Extensive experience with website analytics tools, preferably Google Analytics
  • Extensive experience testing online content and design and iterating based on results
  • Demonstrated expertise in interactive communication design, website development and content management
  • Advanced knowledge of Adobe Creative Suite, HTML, CSS, JavaScript and jquery
  • Knowledge of MovableType, Salesforce, Marketo, Drupal, Google Adwords and Wordpress
  • Ability to quickly write clear and engaging messaging that resonate online
  • Strong understanding of usability and accessibility standards and techniques
  • Ability to build productive working relationships and operate as part of a collaborative team
  • Significant web project management experience with uncanny attention to detail; ability to track, prioritize and execute multiple deliverables in a fast paced environment
  • A positive, “can-do” attitude that infuses the team with energy and impact
  • Strong values aligned with the David Suzuki Foundation's mission
  • French language skills considered an asset

The deadline for applications will be 12 August 2015.

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