The Digital Specialist will play a major role on Central Ontario Broadcasting’s digital team and be responsible for executing the digital content strategy on a day-to-day basis. The Digital Specialists goal will be growing awareness, audience, and engagement for Rock95 and 1075 Kool FM’s digital media channels by managing the content life-cycle.
The candidate will leverage their proven track record developing, executing, and distributing digital content across social media to help take Indie88’s online efforts to the next level. A highly developed understanding of what it takes to create meaningful and engaging story-telling using digital video, audio, and written content will be critical to succeed in this role.
In addition, the Digital Specialist will work with the Sales and Promotions departments to develop digital campaigns for our advertising clients.
The ideal candidate will have a very solid understanding of digital media, advertising, content, and web publishing. The successful candidate will be an excellent project manager with experience managing multiple stakeholders, assets, and timelines to ensure all parties are producing key elements on time and ensuring flawless execution on social media. They will possess great attention to detail that enables them to ensure the strictest quality control over content and the communication process that enables it.
- Manage staff and resources throughout all stages of the content lifecycle including: ideation, assignment, production and planning, work-back schedules, publishing/scheduling, reporting, and optimization
- Monitor all digital channels to ensure best
- Train staff on best practices regularly to ensure goals are being met
- Devise and execute content plans for key events
- Constant learning of best practices, new technologies, and industry changes relating to digital media
- Provide monthly analytics reports on all KPIs
- Help prepare digital sales pitches under supervision of Sales
- Liaise with the Sales department to ensure quality control over digital-focused client solutions
- Traffic digital ads when necessary
- Understanding of digital advertising including IAB banner sizes, video pre-roll, social media paid advertising, Google AdWords and Adsense, Email Marketing, Google Analytics, and SEO.