Digital Media Specialist - Ajax, ON | Town of Ajax | | 25/04/14
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Digital Media Specialist Full-Time

Location: Ajax, ON
Salary: $42.33 - $47.04 per hour (37.5 hours/week)
Company Name: Town of Ajax ()
Category: Media Planning / Buying, Online Marketing, Social Media

This position is responsible for overseeing and managing corporate and campaign websites, coordinating, researching, supporting and leading web, media and social media projects; planning digital campaigns for social consumption, crafting memorable brand experiences for web and mobile, developing innovative content strategies that enhance engagement.


  • Reporting to the Manager of Communications, key activities include:
  • Oversee the development and day-to-day management of all digital assets and media/online strategies
  • Manage, in conjunction with digital media staff, daily maintenance and support for and portals including:;;; and Customer Service
  • Develop and design short term and long term campaign related websites using open source content management systems including WordPress, Joomla and Drupal
  • Translate ideas and designs into digital experiences that engage, and meet corporate objectives and goals within aggressive timelines
  • Coordinate the Town’s social media efforts on Twitter, Facebook, YouTube and other relevant social media channels.
  • Coordinate high profile social media projects, campaigns and engagement initiatives, including outlining timing, tactics and overall strategy
  • Investigate and research available software options to help increase the Town’s online engagement strategies (i.e. CoveritLive, Virtual Town Halls, Polling, Online chats)
  • Write, edit and distribute the Town’s electronic newsletter (Ajax E-News)
  • Produce and edit videos including slideshows, General Government Committee recordings and media clips using non-linear editing software for distribution on web and social media channels
  • Manage, in conjunction with digital media staff, daily maintenance and support of the Town’s Corporate Intranet
  • Act as Town liaison and main point of contact with 3rd party website vendor
  • Provide graphic design support through the creating of posters, flyers, print ads, web ads, web banners, presentation graphics and logo/brand development for internal and external campaigns


  • diploma in Public Relations, Journalism, Graphic Design, Multimedia, Web Marketing, Advertising, Business and/or Bachelor of Arts/Science/Information Technology
  • four to six years professional work experience in digital media with extensive knowledge of web design and social media monitoring and measurement
  • three years of business, marketing, advertising, and/or public relations experience
  • proven leadership skills and minimum two years supervisory experience
  • significant experience with Microsoft Office products
  • significant experience with HTML/XML/ASP/.NET/PHP/SQL/CSS/CMS/MySQL/Javascript/JQUERY
  • extensive knowledge of open source content management systems including WordPress
  • knowledge of Linux Web Server Management using Cpanel
  • understanding of Search Engine Optimization and strategies, techniques and best practices
  • demonstrated ability to coordinate, edit and/or produce videos, podcasts and PowerPoint presentations
  • experience managing special corporate projects
  • excellent organizational and time management skills
  • ability to provide a current criminal reference /vulnerable sector check satisfactory to the Town of Ajax
  • valid Class ‘G’ driver’s licence with clean abstract

Office Location

65 Harwood Avenue South Ajax ON L1S 2H9
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