Digital Media Manager - Waterloo, ON | University of Waterloo | | 21/06/17
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Digital Media Manager full-time

Location: Waterloo, ON
Company Name: University of Waterloo ()
Category: Account/Project Mgmt, Marketing
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Do you want to be an essential member of a vibrant team that is building and sharing the Waterloo Engineering brand worldwide? Are you interested in working with some of the world’s leading thinkers, researchers, and students? Does it excite you to be part of a renowned faculty that embraces innovation, promotes entrepreneurship and, of course, uniquely delivers the best engineering education available anywhere? We need an individual who is passionate about technology, education, team work, Waterloo and is ready to lead our digital media efforts in the Faculty of Engineering, the largest engineering school in Canada.

Reporting to the Associate Director of Marketing and Communications in the Faculty of Engineering (part of the Advancement team in the Office of the Dean of Engineering), the Digital Media Manager will manage the Faculty’s digital content on a wide range of digital marketing and communications platforms, including our social media presence, as a means of strengthening the global reputation of Waterloo Engineering. The incumbent is accountable for planning, project managing, delivering, evaluating and reporting on the impact of digital marketing strategies designed to inspire and engage prospective students, alumni, corporate partners and industry. This role integrates and leverages content across a range of online channels, planning and creating new digital initiatives, monitoring and editing content on existing websites while bringing innovative ideas and solutions to the Faculty’s marketing communications strategies.


Digital marketing and communications planning and execution

  • Working with the Associate Director to create digital marketing and communications strategies and then set a tactical plan to deliver on objectives
  • Acting as the Faculty’s ‘Point of Contact’ for the Waterloo Content Management System (WCMS), oversee all faculty websites including establishing new sites, and regular content audits and reviews of existing sites
  • Responsible for creating and executing a social media strategy in partnership with Engineering Development and Alumni Relations, Undergrad and Grad Recruitment team and Faculty Communications Officers, and establishing means to regularly measure and report on performance to set goals
  • Constantly explore and proactively suggest new and creative ways to “tell our story” and expand our audience reach
  • Align the Faculty’s digital marketing communication initiatives with the Waterloo vision, brand promise and attributes
  • Remain current on issues, trends, technologies, demands and approaches in digital marketing communications to advise the Associate Director of Marketing and Communications and determine means to implement initiatives across the Faculty
  • Regularly scans online media and social networks for key information and online chatter and informs the development of communications strategies to address as needed

Measure and report performance of all digital initiatives, and assess against goals (ROI and KPIs)

  • Sets measurable goals and regularly tracks and reports against goals as a means of determining effectiveness of digital marketing communications programs and creating recommendations for the full Advancement team to ensure we are delivering on plan
  • Establishes and regularly writes performance reports (e.g., alumni engagement on social media platforms; impact of Google Analytics reports on refining our editorial calendar) to share with key stakeholders and content creators as a means to strengthen audience engagement
  • Translates performance metrics from digital campaigns and strategic initiatives into reports to provide the web teams with an understanding of how initiatives performed and to identify future opportunities
  • Co-ordinate the collection of and responses to website feedback and provide to assigned content creators
  • Working with assigned content creators within the WCMS, building and reinforcing content strategy, providing support in best practice and means for audience analysis for the faculty site and department sites

Integrate and leverage all Faculty of Engineering digital content

  • As the Chair of Waterloo Engineering web governance teams, oversee Faculty-level websites within Engineering’s web space, working with a range of stakeholders who create and maintain content on a regular basis. Expected to establish and maintain a strong collaborative and supportive approach to foster and encourage creativity, innovation and excellence, and personal accountability. Actively tracks, monitors and reviews on activities on department sites to ensure web best practices and University policy are being followed and offers guidance and support as required
  • As required, provides copy editing support to assigned content creators on digital projects in alignment with online writing best practices and web accessibility requirements
  • Liaise, consult and negotiate with staff in Engineering Computing, IST and University Relations on technology requirements associated with digital communications solutions including digital publications, social media platforms and HTML mass emails. Represent the Faculty of Engineering’s strategic interests and plans for digital projects on committees across the Waterloo campus
  • Provide training and guidance for the Advancement team for leveraging Social Media channels (could include personal accounts) as required, sets a schedule that is integrated with an overall strategic plan for social media
  • Works closely with Communications Officers to integrate editorial calendars and communications planning tools as part of expanding the audience reach of the Advancement team

Project manage and lead all digital initiatives

  • Ensures the effective project management of digital projects, including personnel, resources, time, and budget, as well as the definition, monitoring, reporting, and refining of appropriate metrics
  • Develops and manages project methodology that ensures successful project integration with all stakeholders, ensuring thorough and open communication with all teams involved to deliver on project goals
  • Lead video marketing communication projects for the Advancement team, including producing content by shooting and editing simple projects to fulfil media interests, and sourcing and securing vendors for larger projects as required. Managing external vendors from project conception, RFP creation, and planning through to project management and quality reporting
  • Content management for digital display systems used to support efforts of alumni affairs and donor relations
  • Lead the Advancement team and departments in proper digital asset file management
  • Support the Advancement team’s adoption and ongoing use of Project Management tools


  • Provide back-up copy writing and editing services to members of the Engineering communication team as required
  • Connected to the University’s central web pages’ role in emergency and crisis communication, and ensure Engineering’s communications channels are compliant with these guidelines
  • Participates in alumni, donor relations and recruitment events as required
  • Manages co-op students, freelance vendors, and external service providers as required
  • Other duties as assigned


  • University degree in marketing communications, business, advertising, marketing, media studies, or applied sciences or equivalent combination of education and experience
  • 4 years or more in content marketing, digital marketing, marketing insights, and account management/client service; preferably gained through agency-side marketing positions or from working as an internal advisor within a marketing or sales team of an organization
  • Experience with inbound marketing, CRM, media, consumer behavior/trends, and direct/addressable marketing
  • Demonstrated experience in web-based communications, marketing and technology strategies, including website design and content management
  • Proven experience in writing for the web and editing skills
  • Experience in best practices in building and maintaining websites, with thorough understanding of information architecture, web navigation, user interface, usability, accessibility standards and user experience testing
  • Experience with digital analytics tools; reporting and making recommendations based on findings
  • Experience with utilizing social media platforms specifically for marketing
  • Experience in writing effectively, authentically, and in a manner consistent with the quality and standard expected of university-level communication and aligned with brand strategies
  • Video production experience specifically in planning, shooting and editing, (understanding of lighting, camera types, audio recording, simple special effects and video editing) able to complete simple video production projects and organize larger video production projects
  • Track record of innovative and effective multimedia storytelling
  • Process and detailed oriented with a strong understanding of how to deliver on strategy
  • Able to persuade, demonstrate and reinforce the value of adhering to set digital market communications goals to content maintainers and creators
  • Strong project management, organizational and problem-solving skills coupled with the ability to manage multiple tasks, meet deadlines, and excel in a fast-paced environment characterized by changing priorities
  • Demonstrated ability to effectively communicate and collaborate with all levels of an organization
  • Self-starter who can move quickly to find the right solution
  • Able to work independently, usually within a complex and often ambiguous environment, and collaborate on team marketing communication plans
  • Excellent oral communication skills, including proficiency in public/promotional speaking to support team training and persuasion for project commitment
  • Intermediate to expert use of current project and data management tools
  • Occasional travel
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