Digital Marking Coordinator - Richmond | OpenRoad Auto Group | | 21/08/18

Digital Marking Coordinator Full-Time

Location: Richmond
Company Name: OpenRoad Auto Group ()
Category: Marketing
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Interested in developing or advancing your career in the automotive industry with one of the Best Employers and Best Managed Companies in Canada? As OpenRoad continues to grow, we are looking for highly motivated, enthusiastic team players that share the same vision and desire for success as OpenRoad. We are looking for you to join us, to grow with us, and to excel with us!

OpenRoad Auto Group is a one of the largest, and fastest growing automotive retail groups in Canada with 20 brands and 23 locations. We are committed to becoming Canada’s recognized automotive leader in customer service. Our continuous growth and expansion is fueled by our talented and motivated professionals that we see as our most valuable assets.

OpenRoad Auto Group is currently seeking to expand our team with a full time Digital Marketing Coordinator at OpenRoad Head Office - Marketing Department.

A Career at OpenRoad Means You’ll Enjoy:

  • Competitive Compensation Package & Group Health Benefits
  • Training & Development Support
  • Vehicle Purchase & Service Incentives
  • Opportunities for Career Advancement
  • Employee recognition & rewards
  • Fun & Supportive Culture

Roles & Responsibilities:

  • Work together in a business marketing pod, consisting of an account strategist and graphic designer, to create and implement digital strategy for a selection of stores
  • Implement PPC campaigns (Search, Display, Mobile, Video) through Google Ads, Bing Ads, Waze, and other platforms
  • Create Data Studio reports to analyze and review campaign performance
  • Seek out and strategically buy digital ad spaces outside of Google Network
  • Set-up and run A/B tests: results analysis and recommendations
  • Work with Marketing team to develop and execute a South Asian marketing strategy
  • Work with Digital team to assess and brainstorm new digital marketing opportunities
  • Work with the account strategist to update quarterly digital advertising strategies according to budget, and create performance estimates
  • Administer invoices and other digital marketing paperwork according to guidelines
  • Set KPIs, and track them, across all digital channels within stores on account
  • Work collaboratively with department colleagues
  • Ensure compliance of OpenRoad and manufacturers' brand standards
  • Provide additional marketing services support as required
  • This position will be expected to perform other duties as assigned by management

What it takes to be part of our dynamic team:

  • Post-secondary education in Digital Marketing or related discipline
  • Experience marketing to South Asian community through Digital or Traditional means
  • 1-2 years of experience in Digital Marketing
  • Google Ads and Analytics Certified
  • Proven success with SEM
  • Strong analytical and communicative skills

Knowledge, Skills and Abilities (Highly Valued):

  • An active interest in the automotive industry and the brands OpenRoad represents
  • Experience in Digital Channels outside of Google platform
  • Working knowledge of HTML/CSS
  • SEO/Local SEO
  • Ability to write/speak Punjabi or Hindi
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