Digital Marketing Specialist - Vancouver, BC | CounterPath | | 29/03/17
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Digital Marketing Specialist Full-Time

Location: Vancouver, BC
Company Name: CounterPath ()
Category: Communications, Online Marketing

CounterPath is more than softphones. We’re more than a growing tech company. We pride ourselves in being world-class engineers, marketers, designers, builders, mentors and industry disruptors.

We believe that technology will truly revolutionize how we communicate – and we’re driven by our mission to empower organizations with powerful communication tools that are secure, yet flexible for elastic business needs and a growing mobile workforce.

We believe our people are key to success.

Who You Are:

At CounterPath, our focus is on understanding our customers’ challenges and providing innovative solutions to solve them. Your focus is developing and executing all aspects of our email marketing strategy. As the Digital Marketing Specialist, you will act as the primary communicator between our clients and internal stakeholders. You will be responsible for helping our customers effectively engage with our platform. You will be dedicated to helping create and implement successful conversion strategies to get customers actively using our platform. You will always have our customers’ best interest in mind, acting as their internal advocate to ensure they are set up for success.

Working with the VP Marketing, your role will be key in building strong, trusted partnerships with the CounterPath customer base. As a potential candidate, you have experience developing holistic campaign strategies and have executed on workflows for a B2B SaaS product with a freemium model. To be successful in this role you’ll need to be a structured, fast-moving team member who’s articulate, outgoing, and obsessed with delivering customer value.

You’re Great At:

  • Developing, creating and executing automated email campaigns to influence the customer journey
  • Assisting in inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc)
  • Conducting market research to find answers about customer requirements, habits and trends
  • Brainstorming and developing ideas for creative digital marketing campaigns
  • Analyzing and presenting campaign results
  • Collaborating with marketing and customer success team to coordinate brand awareness and marketing efforts
  • Ensuring we develop excellent email copy and landing pages that motivate action
  • Managing email sequences for event registrations and lead nurture workflows
  • Developing and leveraging lead nurturing workflows that help identify sales ready leads
  • A/B testing new messaging, techniques, and hypotheses across customer communications
  • Helping to maintain data integrity of the contact records in our database
  • Contributing to and writing content for the Company blog

Essential Skills & Experience:

  • 3+ years of related marketing experience
  • Bachelor’s degree in Marketing or communication based field
  • Proven experience as a marketing specialist or similar role
  • Solid computer skills, including MS office, marketing software and applications
  • Demonstrated experience using email automation solutions (Pardot, Mailchimp)
  • Experience with Salesforce
  • Experience managing company communication channels and content writing
  • Innately analytical; a love for all things data and testing
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media, etc) and market research methods

To Be a Top Candidate:

  • Passionate about user conversion and data driven
  • Exceptional communication and writing skills, interested in writing content
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media, etc) and market research methods
  • Demonstratable experience in marketing data analytics and tools

About CounterPath

With 24 patents under our belt and 20 million downloads of our flagship product, we’re changing the face of telecommunications. Our team is diverse. We’re FIFA Certified Soccer Coaches, World Class Sailors, Pilots, and Musicians. But what brings us together every day is the love for our technology and the passion for our team’s success.

We offer a flexible, results focused work environment with generous compensation plans that include employee stock purchase program, retirement savings, and a healthy extended health plan.

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