Digital Marketing Specialist - Vancouver, BC | Rocky Mountaineer | | 13/04/15
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Digital Marketing Specialist Full-Time

Location: Vancouver, BC
Company Name: Rocky Mountaineer
Category: Marketing / Strategy, Online Marketing, SEO/SEM

Come and work for the 2013 & 2014 Canadian Tourism Employer of the Year!

Would you like to join a world-class company with world-class people, who are all on a mission to create life changing experiences? At Rocky Mountaineer we create an environment for teamwork, value and a can-do attitude. We are looking to hire people who bring a passion for excellence and a positive, can-do attitude that inspires, influences and motivates others.

The Digital Marketing Specialist is a critical member of the marketing team who will work towards building our brand across all global markets (North America, Europe, Australia, and beyond). This is a great opportunity to work in a growing company with an iconic Canadian brand. Reporting to the Senior Manager, Digital Marketing, the Digital Marketing Specialist is responsible for the development and implementation of all digital marketing channels/media within Rocky Mountaineer.

The main areas of accountability for the Digital Marketing Specialist are to:

  • Maintain and update the Rocky Mountaineer websites. This includes the consumer site, trade site and various languages of each.
  • Work with the Sr. Digital Marketing Manager to proactively manage web content for paid, owned and earned media channels while ensuring alignment with the overall brand/organizational objectives and SEO-Optimized.
  • Manage SEM, Display and retargeting campaigns on Google AdWords and Bing including:
    • Gain high quality score & optimize PPC Campaigns.
    • Maximize ROI on paid marketing efforts.
    • Effectively manage a large search budget while ensuring accurate tracking of funds.
    • Develop and implement RTB (real-time bidding) & retargeting strategies.
  • Manage deployment and optimizations of landing pages and banner ads.
  • Optimize end to end customer journey to support the sales funnels via email nurture streams and segmentation.
  • Generate weekly analytic reports on the success of social, email, display, and PPC campaigns.

The following skills, experience and personal characteristics are required to be successful in this position:

  • Post-secondary education in marketing (preferably with a digital focus).

  • 5-7 years online marketing experience.

  • Proven experience in the planning, execution and analysis of website, email, social, SEM/SEO initiatives.

  • Experience working within a CMS (Content Management System), i.e., Drupal and/or WordPress.

  • Experience working with Marketo and/or CRM systems and design programs such as Illustrator and Photoshop are an asset as is certification in Google Analytics and AdWords

  • Excellent communication skills both verbal and written

  • a global and creative thinker able to quickly develop solutions to challenges

  • detail-oriented with exceptional planning, organizational and time management skills

  • flexible and thrive in a fast-paced and fun team atmosphere

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