Overview:

The Digital Marketing Specialist’s role is to design, create and deliver digital marketing programs to support expansion and growth of COBS Bread. This role requires in depth knowledge of COBS Bread products and marketing goals. Proficiency in web advertising, social media and web development is a must. Familiar with a wide range of field practices, concepts and procedures, the Digital Marketing Specialist meets and exceeds Marketing goals for website traffic, email campaigns and conversion, and delivers all digital programs on time, on budget.

Accountabilities and Responsibilities:

• Develop, measure and monitor all digital platforms, including social media
• Ensure consistent and effective branding across digital platforms
• Maintain branding and ensure appearance is up to date across key social platforms
• Planning, development and execution of national and regional digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile and deliverables.
• Manage website development and maintenance, and domain administration with external agencies
• Work with internal and external stakeholders to implement, review and report on advertising campaigns conducted via SEM
• Manage effective internal design systems and process
• Review and maintain site analytics, metrics and campaign reporting
• Presenting recommendations to Marketing Team
• Coordinate video and photographic production

Desired Skills and Experience

• Degree or diploma in Marketing/ Digital or equivalent industry experience
• A minimum of 2 years’ experience in digital marketing
• Experience in SEO, SEM, analytics and digital reporting, including knowledge of Google Analytics, HTML and CSS
• Studies in visual media and online software/ platforms
• Proven experience delivering effective and innovative digital campaigns
• Knowledge of graphic design software and systems, including Adobe Photoshop, Adobe Premiere Pro, and Final Cut Pro
• Demonstrated knowledge in website systems and development
• Knowledge of social media channels and platforms
• Video and photography experience including editing and output an asset
• Ability to manage relationships with external suppliers / agencies

About COBS Bread

COBS Bread is part of the world's most successful retail bakery network – Bakers Delight – an Australian-owned company. Bakers Delight has been in operation since 1980, with more than 700 bakeries across Australia, New Zealand and in Canada. The entire network employs over 15,000 people, serving more than 2.1 million customers each week. The company's success can be attributed to the quality of our product, the development of our people and our warm and friendly customer service.