Digital Marketing Specialist - Toronto, ON | GS1 Canada | | 21/09/12
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Digital Marketing Specialist Contract

Location: Toronto, ON
Company Name: GS1 Canada ()
Category: Marketing / Strategy, Online Marketing, SEO/SEM

The Digital Marketing Specialist will be responsible for supporting the Marketing department’s successful delivery of initiatives to achieve planned organizational strategic objectives by co-coordinating all marketing, advertising, and promotional initiatives. This includes direct mail, web, and social media activities. This includes the distribution of online marketing campaigns, as well as post-dissemination analysis.

Duties and Responsibilities

  • Manage the execution of campaigns through direct mail, email, web, social media, and other digital vehicles;
  • Work closely with the communications team and business owners on the strategic development of campaigns t to ensure optimal results;
  • Advocate for the customer experience, and seek and develop new initiatives in digital marketing;
  • Ensure quality control of campaign communications and web postings using digital marketing expertise;
  • Clean and segment data using Access Database and SQL queries;
  • Design email templates using HTML and CSS with Dreamweaver;
  • Responsible for tracking and analysis of email and web campaigns, and reporting these findings;
  • Identify opportunities to enhance response rates, maximize site traffic flow, and improve conversion rates;
  • Partner with other departments to analyze and report on campaigns and test results;
  • Develop and execute customer segmentation strategy using CRM system;
  • Coordinate SEO (CPC, Google AdWords) keywords optimization;
  • Monitor and ensure compliance with PIPEDA, CAN-SPAM and CMA best practices;
  • Monitor, review and report on all marketing activity and results;
  • Other tasks as assigned.


  • Degree in Database/Digital Marketing or related field;
  • 3+ years of experience in campaign management, data-mining and web analytics;
  • Capacity to creatively convert marketing objectives into professional web and email designs;
  • Strong knowledge of campaign management and reporting processes;
  • Experience working with Content Management Systems (CMSs), email deployment and analytical software;
  • Knowledge of Photoshop, Dreamweaver, Access, Acrobat and other MS Office and Acrobat Creative Suite programs;
  • Expert knowledge of HTML, CSS, SQL.
  • Knowledge of JavaScript and Flash an asset;
  • Solid comprehension of FTP, web browsers, interactive media, SEO ans SEM;
  • Microsoft Dynamics an asset
  • Experience with Google Analytics, keyword research, social media and conversion optimization;
  • Attention to detail, ability to multitask and manage multiple priorities in a faced-paced environment;
  • Flexible and able to work independently and within a collaborative, team-oriented environment;
  • Ability to set priorities and manage multiple projects simultaneously;
  • Strong time management and organization skills;
  • Ability to manage tight, changing deadlines and work under pressure with conflicting priorities;
  • Excellent communication and writing skills.
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