Digital Marketing Specialist - North York | INKAS® Group of Companies | FreshGigs.ca | 10/09/21

Digital Marketing Specialist full-time

Location: North York
Company Name: INKAS® Group of Companies ()
Category: Design, Marketing , Social Media
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Job description

INKAS® Group of Companies is looking for an experienced Digital marketing strategist to join our team. You will help us use web technologies to achieve our business growth goals. You will identify needs and new opportunities and aspire to increase brand awareness.

If you’re a tech-savvy trendsetter who has innovative ideas and a proven track record of improving customer experience and conversion rates, we would like to meet you. For this position, you should be creative, technical and comfortable working with a team.
Ultimately, you should be able to effectively connect our brand with our online customers and ensure that all marketing objectives are met and all activities are tracked, measured and reported on.

Responsibilities:

  • Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
  • Research products, services and current strategies to identify new opportunities
  • Analyze web traffic metrics and suggest solutions to boost web presence
  • Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
  • Build strong client relationships through social media interaction
  • Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
  • Identify advertising needs
  • Establish best practices in digital marketing
  • Stay up-to-date with digital technologies developments

Requirements:

  • Proven work experience as a Digital marketing strategist or Digital marketing manager
  • Demonstrable experience with SEO/SEM, Marketing and Task management software
  • Experience implementing and optimizing Google AdWords campaigns
  • Solid knowledge of web analytics tools like Google Analytics
  • Hands on experience with online marketing tools and practices
  • Familiarity with web design and HTML
  • Excellent verbal and written communication skills
  • Strong analytical and project management skills
  • Bachelor’s degree in Marketing, Advertising or relevant field
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