Digital Marketing Specialist - North Vancouver, BC | VoPay International Inc | FreshGigs.ca | 13/02/17
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Digital Marketing Specialist Full-Time

Location: North Vancouver, BC
Company Name: VoPay International Inc ()
Category: Online Marketing, SEO/SEM, Social Media

About VoPay International Inc.

VoPay International Inc is a local startup leader building an array of apps and tools to help users send money to other countries and reduce fraudulent financial activity. VoPay grew from the simple belief that sending money should be easy and affordable. It should be as instant and efficient as our modern day technology. So we made it happen. With our easy to use platform you can send money anywhere, anytime and through any device. With our Real Exchange Rates, 100% transparent fees, and our advanced technology, transferring money has never been so easy, secure, and affordable. Through our streamlined, multi-channel platform and industry leading technology – trust, security, and efficiency are built right in. Top-tier fraud-prevention, fast delivery, low fees, and transparency.

The Opportunity

VoPay International Inc. is looking for a self-starting Digital Marketing Specialist to support our community media relations, customer support content, overall content strategy, and to help us take our social media efforts to the next level.

Position Overview
Responsibilities include:

  • Assist in our digital marketing strategies including SEO/SEM, Affiliate Marketing, Display Re-Targeting and Acquisition and PPC campaigns
  • Responsible to launch and manage lead generation campaigns using advertising, email marketing, content, social media, and direct outreach
  • Lead and execute on all social media marketing initiatives
  • Execute all content marketing efforts
  • Support with website text content, editing, and implementation
  • Measure, report, and analyze all key performance indicators across all digital properties (website, apps, etc…)
  • Support and collaborate with team members on brand and marketing objectives
  • Coordinate with content and PR teams
  • Assist in managing our WordPress website
  • Run A/B tests and strategize campaigns for optimized cost on all marketing initiatives

All about you:
Qualifications

  • BA in English or Communications or a Degree/Diploma in Digital Marketing or related field/experience
  • 2+ years’ experience within digital marketing industry, preferably in a start-up environment, including SEO, A/B testing, content marketing, and webpage optimization
  • Experience in technical writing and proficient in English
  • Experience with paid and SEM campaign management and optimizations in Google AdWords, while also using Google Analytics
  • Strong analytical and data processing skills, Google Analytics and AdWords certified preferred
  • Experienced and proficient in social media marketing
  • A proven ability to bring great ideas from inception to full execution, including measuring results
  • Experience with managing lead generation campaign

Soft skills

  • Problem solver
  • Team player
  • Positive attitude
  • Exceptional communication skills
  • Strong sense of creativity and innovation
  • Self-motivated and detail oriented

Perks & Benefits
As Full time employee of VoPay you will be eligible to:

  • Comprehensive health benefits
  • Competitive salary
  • A fun environment along with proximity to public transportation
  • Friday team lunch and learns
  • All the snack you can eat and all the coffee, tea & refreshments you can drink
  • Collaboration Lounge featuring ping pong, darts, and Video Games
  • Seasonal team building activities and networking events

We are freethinking and dedicated to work smart, not hard. If you are the kind of person who questions everything and tries to improve the process, will be a great fit.

Sell us on why you’re our next team member by submitting your resume and cover letter. Let us know what excites you about this role. We want to get to know you, so please include any social media handles (i.e. LinkedIn, Twitter etc.) and any blogs/ websites that you want to share.

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