DIGITAL MARKETING SPECIALIST (24-MONTHS CONTRACT) contract
AREA OF RESPONSIBILITY:
Reporting to the Senior Planning Coordinator, Marketing, Recreation, this position leads in the development, design and execution of all Recreation social networking and website channels to cultivate and engage online community, to generate new business investments and promote job creation through targeted marketing strategies.
Leads in the strategic development and execution of all social content and campaigns to increase brand awareness, engagement and traffic. Develops social media strategy, supervises execution, evaluates results and manages vendor relationships.
Creates, designs and manages content across social networking sites to establish brand authority, manage company reputation, provide customer care, facilitate partnerships with key social media influencers, and introduce offers where appropriate.
Coordinates and distributes Recreation e-newsletter. Acts as main point of contact for content, consistent messaging, design and approvals.
Creates and maintains brand content across a variety of social platforms, drives social interactions and supports specific content marketing initiatives.
Collects and analyzes data from all social media marketing initiatives.
Assembles images, typography and other visuals to produce a compelling web and landing page copy.
Works with the Research team to develop unique market research and analysis to explore new ideas, trends in social media innovation, strategies, tactics and platforms.
Develops and implements SOP and guidelines related to social media activity and provides training to Recreation team members.
Maintains current knowledge of issues in Brampton and the Greater Toronto Area.
Liaises with key departments and stakeholders. Builds and maintains relationships with cross-functional departments, teams, and management.
Monitors and analyzes data and provide recommendations to improve content and online presence.
Ensures effective use of resources and expense management. Provides recommendation on effective marketing initiatives and associated costs for annual budgeting process.
Prepares, presents and advise on social media initiatives, strategies and outcomes.
SELECTION CRITERIA:
High School (Grade 12) graduation plus an additional program of three (3) to four (4) years in Communications, Marketing, Multi-Media Studies/Graphic Design or equivalent.
Over 4 years up to and including 8 years in leading, managing social media accounts, campaigns and communications.
A valid, non-probationary Class G driver’s license
Proven ability to work in a highly collaborative environment with strong project management skills.
Experience in managing cross-channel marketing campaigns including websites, Search Engine Optimization (SEO) and social media communities (LinkedIn, Facebook, Twitter, Instagram, YouTube, etc.)
Strong communication and creative writing skills.
Experience in executing web and social media strategies and campaigns
Experience in advertising, public relations and online marketing is preferred.
Current knowledge of up-to-date trends and best online and marketing practices.
History of successful results driven digital marketing campaigns that show an in-depth understanding of the digital space.
Strong project management and organizational skills
Proficiency with social media listening and management tools such as but not limited to, Sysomos, Sprinklr, Google Alerts, HootSuite.
Proven knowledge of website and analysis tools. Strong SEO knowledge and ability to analyze keyword and analytics data.
Excellent computer skills with proficiencies in MS Office software applications (Excel, Word, PowerPoint, etc.)
Proficient in photo and video editing and publishing software such as but not limited to Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat, Director, Premiere), QuarkXPress, as well as publishing platforms.
**Various tests and/or exams may be administered as part of the selection criteria.
Job status: Contract
Job Type: Union