Digital Marketing Specialist full-time
Digital Marketing Specialist
Based from IndustryBuilt’s headquarters in Mississauga, this position plays a key role in our marketing strategy for IndustryBuilt, and is primarily responsible for our online presence and lead generation. This position reports to the Marketing Manager.
The Opportunity
In this role, you will have the opportunity to:
Play a key role in strengthening the online presence of both IndustryBuilt Brands (EquipSoft and JustFoodERP)
Play a key role in the selling of large complex software solutions to multi-million dollar corporations.
Be a part of a supportive team culture in a highly entrepreneurial and winning company environment
Be part of developing IndustryBuilt’s lead pipeline for North America
Job Description
Development and execution of the strategy to grow, manage, and optimize digital marketing through channels including Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Paid search (PPC)
Responsible for increasing organic website traffic month over month achieving at least a 30% conversion
Develop and execute on social media strategies including but not limited to LinkedIn and Twitter campaigns
Responsible for performance reporting and metrics for digital marketing channels, including but not limited to, path to conversion, cost-per-conversion, average position for both organic and paid, click-through-rate, pages-per-visit, etc.
Provide analysis and recommendations on all online programs including website analytics and conversions
Landing page creation and optimization enhancing the user experience and increasing conversions
Analyze data and reporting to draw recommendations and enhancements to all online programs
Support and execution of marketing campaigns
Required Skills
2-5 years of hands-on digital marketing experience
Strong SEO, SEM and Paid search skills with the desire for continual growth and developmentExperience working within social media platforms including but not limited to LinkedIn, Facebook and Twitter
Attention to detail, excellent organizational skills, and superior time management skills with the ability to work with minimal supervision
A working knowledge of Content Management Systems
Ability to meet deadlines and self-manage workload
Passion for digital marketing and driving results
B2B and/or software sales experience
Post Secondary Education; Business or Marketing
Excellent written and verbal communication skills with high energy and a positive attitude
Ability to prioritize projects and thrive in a fast paced, multi-tasking environment
Nice to have: Google Adwords Certificate