Digital Marketing & Promotion Specialist - Keremeos, Penticton or Kelowna | Lass Chance Beverage Co. | | 20/03/24

Digital Marketing & Promotion Specialist full-time

Location: Keremeos, Penticton or Kelowna
Salary: $50,000 - $60,000
Company Name: Lass Chance Beverage Co. ()
Category: Design, Marketing , Social Media
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About the Role

Join the Lass Chance team as our Digital Marketing & Promotion Specialist and be part of an exciting journey as we continue to grow! We're seeking an enthusiastic and innovative professional who thrives in the world of digital marketing. If you are a strategic thinker, have a flair for design, and a passion for presenting brands in the best possible light, then this role is designed for you.

Skills & Responsibilities

  • Understand the Lass Chance brand and effectively communicate its core message and brand voice.
  • Provide valuable guidance and insights on ongoing marketing campaigns, contributing to the overall marketing direction.
  • Create visually engaging content, including photography and videos – showcase your creativity with examples of your previous work.
  • Develop and maintain branding and social media guidelines to ensure consistency across all channels.
  • Demonstrate a deep understanding of brand consistency, possess an eye for design, and pay meticulous attention to detail.
  • Generate advertisements as required, spanning print, digital, and social media platforms.
  • Leverage graphic design skills (Adobe Creative Suite), photography, and videography to enhance marketing initiatives.
  • Stay up to date on marketing best practices, emerging platforms, and industry trends.
  • Utilize metrics to drive decision-making and generate reports on marketing activities. Familiarity with SEM and SEO is essential for driving website traffic.
  • Maintain an organized marketing drive and seamlessly coordinate various marketing activities.
  • Take the lead in organizing tastings and promotional events to create impactful brand experiences.
  • Source promotional materials to support marketing campaigns.
  • Represent the Lass Chance brand at tastings, promotional events, and external functions.
  • Develop and implement comprehensive social media strategies across various platforms, ensuring a cohesive online presence.
  • Foster engagement with the Lass Chance online community by responding to comments, messages, and inquiries promptly and thoughtfully.
  • Devise and implement email marketing campaigns to nurture leads, retain customers, and drive engagement.
  • Conduct in-depth analytics on audience demographics, behaviors, and preferences to continually refine marketing strategies.

Experience & Requirements

  • A team player with the ability to adapt quickly and take initiative.
  • Highly creative, organized, with strong communication skills to meet deadlines.
  • Maintain high levels of professionalism in all interactions.
  • Ability to build and maintain positive relationships with internal and external contacts.
  • Previous work experience in a similar role is important; an equivalent combination of education and work experience will be considered.
  • A valid driver's license and access to a vehicle is required.

Lass Chance Beverage Co. believes equity, diversity and inclusion are an essential part of a successful work environment. We believe that everyone should have equitable access to jobs and opportunities.

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