Position summary

The Digital Marketing Officer supports the implementation of Children’s Health Foundation of Vancouver Island’s marketing and communications strategy through managing social media, developing and executing a paid social media strategy, developing e-newsletters, optimizing the Foundation’s website, improving the online giving experience, and other responsibilities as required.

Primary responsibilities

• Ensure the Foundation’s brand image, reputation, and voice are maintained across all platforms according to the Foundation’s communications guidelines
• Create and post content while maintaining a high level of engagement on multiple social media accounts
• Build and monitor paid online advertising campaigns through Facebook
• Manage the Foundation’s website content and optimize it for a great user experience and strong SEO
• Enhance the Foundation’s online giving experience, including building and testing landing pages
• Work in collaboration with the Communications and Content Marketing Officer to incorporate written content for web and social media, and to build, test, and distribute e-newsletters
• Work in collaboration with the fund development team to integrate, optimize, and monitor the third party online giving tool and online lead generation system
• Track and report on key metrics and ROI of marketing initiatives, including weekly and monthly reports for social media and web
• Help plan and carry out Foundation events as needed
• Work collaboratively with the Foundation’s key departments including fund development and community investment
• Collaborate with the Communications and Content Marketing Officer with other responsibilities as needed

Core competencies

• Communication (Clear verbal & written communication/Effective listening)
• Interpersonal skills (Social sensitivity/Approachability/Building and maintaining relationships)
• Teamwork (Sharing information freely/Asking for help/Flexibility to pitch in)
• Open-mindedness (Open to others’ ways of approaching situations/Works with shared agendas)
• Accountability (Follows through on responsibilities and commitments/Reliable and dependent)
• Confidentiality (Maintains details appropriately/Shares sensitive information with appropriate parties)
• Creative thinking (Sees opportunities for new ways of working/Brings a fresh perspective and identifies unorthodox approaches to situations)
• Daring (Comfortable taking risks and trying new things/Being a self-starter and initiating activities/Challenges the status quo)

Required skills and experience

• Minimum two years of related experience in digital marketing
• A high level or organizational ability, attention to detail, and ability to manage tight timelines
• Proficiency in social media (Facebook for business, Instagram for business, Twitter, LinkedIn, YouTube)
• Well-versed in managing and optimizing websites
• Demonstrated expertise at building, testing, and distributing email newsletters
• Proficiency with creating and monitoring effective paid Facebook ad campaigns
• Ability to write concise and engaging content for web, social media, and e-newsletters with strong spelling and grammar
• Proficiency in Wordpress and HTML
• Familiarity with Blackbaud/Raiser’s Edge an asset
• Ability to thrive under pressure in a fast paced and dynamic environment
• Ability to engage with children, youth, and their families living with health challenges

Qualifications and education

· Post-secondary education, preferably in marketing or communications

Working conditions

• Full-time position with a 7.5 hour work day/37.5 hour work week Monday to Friday
• 1-year contract position
• Evening and weekend work required at times for events and other activities
• Valid Class 5 driver’s license and access to a vehicle required for occasional meetings, events, and presentations across Vancouver Island and surrounding islands
• The successful candidate will be required to work from the Foundation’s head office in Colwood