Digital Marketing Manager needed for a FT position at a leading language school in Vancouver.

This position reports to and takes directions from Director of Marketing in his/her work. This person operates in a dynamic and exciting environment, directly manages a team of digital marketers and web developers and works closely with the Communications Design team to serve the company’s evolving digital marketing needs. The ideal candidate will be/have broad experience in the following areas:

• Strong communication skills in a digital context, team building skills and ability to adapt to business needs
• Social Media Management skills – empowering marketers to leverage digital media through a collaborative consultative approach
• Website development and project management skills with a focus on usability and meeting audience goals

In addition, the ideal candidate will be mature, and task-oriented. Strong organizational, analytical and writing skills are a must. He/she must think creatively, critically, be detail-oriented and thrive under pressure. He/she should have good communications skills and perform well in a team environment.

Main Responsibility and Duties:

Social Media responsibilities:

• Set direction, manage and maintain a unified voice on social media platforms like Facebook, Twitter, YouTube, Blog across 8 global campus locations
• Conduct regular training for social media admins on proper usage of these platforms
• Administer social media general polices + guidelines, including specific admin guidelines
• Perform Social media competitor research
• Monitor online conversation about our brand
• Create social media campaigns with specific measurable objectives in mind
• Improve overall quality and depth of social media efforts
• Gather and share insights for effective video productions for YouTube channel

E-Marketing responsibilities:

• Effectively manage existing and start new campaigns with Google Adwords, Facebook ads, Living Social etc. (including ad budgets) in conjunction with Marketing Team
• Establish campaign objectives and specific ways to measures success
• Plan landing page layouts related to e-marketing campaigns
• Optimize and test ad copy, landing pages and keywords
• Monitor online marketing campaigns and optimizing for best results
• Compile campaign performance reports
• Assist in Search Engine Optimization (SEO) efforts

Human Resource responsibilities:

- Manage digital marketing coordinators and web developers

Ad hoc duties

Essential Skills and Attributes:

• Strong knowledge and understanding of online marketing
• Ability to set clear goals and achieve them
• Demonstrated ability to handle a demanding workload, manage multiple tasks and meet deadlines
• Highly energetic, self-motivated, self-aware, innovative and a team player
• Experience motivating and managing people
• Familiarity with the Education industry
• Ability to work with people from diverse backgrounds