Digital Marketing Manager - Vancouver | ILSC Education Group | | 03/10/14
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Digital Marketing Manager Full-Time

Location: Vancouver
Company Name: ILSC Education Group ()
Category: Online Marketing, SEO/SEM, Social Media

Digital Marketing Manager needed for a FT position at a leading language school in Vancouver.

This position reports to and takes directions from Director of Marketing in his/her work. This person operates in a dynamic and exciting environment, directly manages a team of digital marketers and web developers and works closely with the Communications Design team to serve the company’s evolving digital marketing needs. The ideal candidate will be/have broad experience in the following areas:

  • Strong communication skills in a digital context, team building skills and ability to adapt to business needs
  • Social Media Management skills – empowering marketers to leverage digital media through a collaborative consultative approach
  • Website development and project management skills with a focus on usability and meeting audience goals

In addition, the ideal candidate will be mature, and task-oriented. Strong organizational, analytical and writing skills are a must. He/she must think creatively, critically, be detail-oriented and thrive under pressure. He/she should have good communications skills and perform well in a team environment.

Main Responsibility and Duties:

Social Media responsibilities:

  • Set direction, manage and maintain a unified voice on social media platforms like Facebook, Twitter, YouTube, Blog across 8 global campus locations
  • Conduct regular training for social media admins on proper usage of these platforms
  • Administer social media general polices + guidelines, including specific admin guidelines
  • Perform Social media competitor research
  • Monitor online conversation about our brand
  • Create social media campaigns with specific measurable objectives in mind
  • Improve overall quality and depth of social media efforts
  • Gather and share insights for effective video productions for YouTube channel

E-Marketing responsibilities:

  • Effectively manage existing and start new campaigns with Google Adwords, Facebook ads, Living Social etc. (including ad budgets) in conjunction with Marketing Team
  • Establish campaign objectives and specific ways to measures success
  • Plan landing page layouts related to e-marketing campaigns
  • Optimize and test ad copy, landing pages and keywords
  • Monitor online marketing campaigns and optimizing for best results
  • Compile campaign performance reports
  • Assist in Search Engine Optimization (SEO) efforts

Human Resource responsibilities:

- Manage digital marketing coordinators and web developers

Ad hoc duties

Essential Skills and Attributes:

  • Strong knowledge and understanding of online marketing
  • Ability to set clear goals and achieve them
  • Demonstrated ability to handle a demanding workload, manage multiple tasks and meet deadlines
  • Highly energetic, self-motivated, self-aware, innovative and a team player
  • Experience motivating and managing people
  • Familiarity with the Education industry
  • Ability to work with people from diverse backgrounds
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