Digital Marketing Manager - Burnaby, BC | Vega | | 07/09/16
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Digital Marketing Manager full-time

Location: Burnaby, BC
Company Name: Vega ()
Category: Marketing , Social Media
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We are seeking an experienced Digital Marketing Manager to join our Vega team in Burnaby, BC.  Reporting to Director of Digital Marketing, you will work closely with our Marketing and in-house Creative Team to shape our digital footprint, campaign execution, and product communication.  For this role, you must be full of creative ideas, passion, and absolutley love digital.

You take customer service seriously, but have fun at work with the Vega team! You value integrity, customer service; you take ownership and show initiative in everything you do and are performance driven. You not only love the culture, but contribute to it. Health and fitness is not something you read about, but something you live.

Key Responsibilities

  • Oversee owned channel strategies including SEO/content, UX and social media
  • Lead development of social media and content channel strategy including brand storytelling to increase growth and engagement.
  • Manage on-site and on-page audits to optimize for SEO best practice compliance
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brief, project manage and measure promotional programs/campaigns including product launches, website build, SEM/SEO, content and social media
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Analyze digital marketing programs to identify trends and insights to optimize strategies based on performance
  • Develop social media strategy and programs to increase reach and engagement
  • Collaborate with agencies and other vendor partners
  • Deliver digital initiatives to increase engagement and conversion
  • Provide monthly and quarterly performance reports, projections and reviews on key performance metrics
  • Project management including delivering complex digital projects on time, on budget
  • Provide ongoing competitive intelligence and digital trend information
  • Liaise with and manage third party companies
  • Lead digital marketing team with two direct reports

Skills and Qualifications

  • 5 years’+ experience in Digital Marketing
  • 2 years’+ experience leading a high performing digital marketing team
  • 2 years’+ experience in SEO/content and social media paid strategy
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Ability to make data-driven recommendations to guide corporate strategy
  • Advanced  analytical capabilities with strong working knowledge (minimum 2 years)  of Google Analytics, Webmaster Tools and other analytics platforms
  • Experienced in goal-setting and defining & managing KPIs
  • Highly analytical and an expert in analyzing metrics, identifying trends and developing strategies based on insights
  • Able to manage project deadlines within established cost and time frames

VEGA “Must Haves”

  • You have an unrelenting desire to achieve
  • You are successful and happy in all areas of your life
  • The outdoors isn’t just the place between your car and house
  • You have a sense of humor and passion for health and wellness
  • You love to have fun, but take your responsibilities seriously
  • You live the Vega brand

Benefits of Working for Vega

  • Competitive compensation plan
  • Open Book Management
  • Quarterly Performance Bonuses
  • Alternative refreshment options that go beyond coffee
  • On-site kitchen with vegan, plant-based healthy food and snack options
  • Monthly product to try so that you can perform at your best and promote the Vegatopian lifestyle
  • Group MSP – 100% coverage
  • Employee assistance program (EAP)
  • Flexible Extended Health/Dental Plan
  • Fitness Subsidy
  • Education Fund
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