Working on the Marketing team the Marketing Coordinator will be responsible for the growth and execution of our performance focused marketing campaigns.

THE RESPONSIBILITIES

• Ownership of digital customer acquisition programs including proposing the strategy, definition, execution and performance reporting
• Lead the evolution of online marketing campaigns, specifically PPC and various retargeting strategies
• Stay current on shifting digital marketing tools and trends in order to innovate and leverage new tech or tactics, all with an eye towards achieving goals
• Drive performance marketing analytics, including producing weekly and monthly reports that provide optimization opportunities and highlight key insights and trends

THE REQUIREMENTS

• Ideally 2+ years customer acquisition experience in an online marketing role, specifically with SEM and other digital acquisition tactics
• Proficient with Google Adwords, Bing, retargeting publishers, etc.
• Strong familiarity with media performance tools
• Someone who is goal-oriented and performance-driven
• Must be able to multitask & manage time independently
• Strong organizational & problem solving skills
• Can take direction and apply constructive feedback
• Proficient in Microsoft Excel and marketing and/or web analytics tools, such as Google Analytics, Mixpanel, or similar tools
• Desire to work in a fast-paced environment guided by iterative learning and team engagement