Digital Marketing Coordinator - Richmond | OpenRoad Auto Group | | 12/07/17
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Digital Marketing Coordinator full-time

Location: Richmond
Company Name: OpenRoad Auto Group ()
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Interested in developing or advancing your career in the automotive industry with one of the Best Employers and Best Managed Companies in Canada? As OpenRoad continues to grow, we are looking for highly motivated, enthusiastic team players that share the same vision and desire for success as OpenRoad. We are looking for you to join us, to grow with us, and to excel with us!

OpenRoad Auto Group is a one of the largest, and fastest growing automotive retail groups in Canada with 18 brands and 22 locations. We are committed to becoming Canada’s recognized automotive leader in customer service. Our continuous growth and expansion is fueled by our talented and motivated professionals that we see as our most valuable assets.

OpenRoad Auto Group is currently seeking to expand our team with a full-time Digital Marketing Coordinator at our Head Office in Richmond.

The ideal candidate is a results-driven and motivated individual who is well-rounded and self-sufficient in all aspects of digital media and marketing. The ability to execute, multi-task, and problem-solve in a high volume environment is extremely critical. The successful candidate possesses high energy, a forward-thinking approach, and a high level of self-motivation in a fast-changing environment.

A Career at OpenRoad Means You’ll Enjoy:

  • Competitive Compensation Package & Group Health Benefits
  • Training & Development Support
  • Vehicle Purchase & Service Incentives
  • Opportunities for Career Advancement
  • Employee recognition & rewards
  • Fun & Supportive Culture

Your contribution:

  • Take direction from the Assistant Digital Marketing Manager and work with graphics team to create and coordinate digital campaigns
  • Maintain website content and create landing pages
  • Ensure compliance of OpenRoad and manufacturers' brand standards
  • This position will be expected to perform other duties as assigned by management
  • Set-up and run A/B tests, analyze results and make recommendations
  • Manage and analyze PPC digital campaigns, and assist with strategy and positioning to drive quality traffic
  • Monitor digital and online project budgets and analytics; generate reports, analyze, and offer insight for improvements
  • Work with the Assistant Digital Marketing Manager to monitor and recommend new digital marketing solutions to improve traffic, conversions, and sales
  • Coordinate with developers and vendors to maintain and develop new web projects
  • Maintain and develop digital campaign requests and tactical offers
  • Maintain dealership, auto group, dealer OEM and micro websites
  • Work with communications sub-team on execution of integrated marketing campaigns
  • Assist the Assistant Digital Marketing Manager with generating monthly digital reports and administering invoices and other digital marketing paperwork for co-op
  • Set goals, and establish and track key metrics across all digital channels
  • Assist staff with backend issues and liaise with third party vendors to rectify
  • Work collaboratively with department colleagues
  • Provide additional marketing services support as required for various marketing projects and other day-to-day department tasks as needed

What it takes to be part of our dynamic team:

  • Post-secondary education in Digital Marketing or related discipline
  • 2+ years of experience in digital marketing and marketing communications
  • Working knowledge of HTML/CSS/JavaScript coding an asset
  • Google Adwords and Google Analytics certified a strong asset
  • Experience with paid and SEM campaign management and optimization
  • Strong analytical and data processing skills
  • Proficiency with Adobe Creative Suite is a strong asset
  • Must have an active interest in the automotive industry and some of the brands OpenRoad represents
  • Proven success in search engine marketing, search engine optimization, and online advertising campaigns
  • Excellent time management and organizational skills – set priorities and meet deadlines
  • Flexibility and ability to handle multiple duties and projects simultaneously
  • Knowledge of Chinese language is an asset
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