Digital Marketing & Communications Specialist - 75 Commerce Valley Dr E, Markham, Ontario | Black & McDonald | FreshGigs.ca | 19/03/18
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Digital Marketing & Communications Specialist full-time

Location: 75 Commerce Valley Dr E, Markham, Ontario
Company Name: Black & McDonald
Category: Social Media
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Position Summary

Black & McDonald Limited is actively seeking a Digital Marketing & Communications Specialist to be located at 75 Commerce Valley Dr E in Markham. The Digital Marketing & Communications Specialist will be responsible for developing and managing Black & McDonald’s online presence across all internal and external digital communications channels.

Duties & Responsibilities

Work shall include but not necessarily be bound by the following:

  • Manage and update the corporate website using a Content Management System (CMS) and design and build other CMS-powered websites and thought leadership blogs. Work with content owners/divisions/business lines to ensure their communication and content needs are met.

  • Manage content, campaigns and report on analytics for all digital properties and social media channels (e.g., Facebook, LinkedIn, Twitter, Instagram, Pinterest, etc.)

  • Manage the corporate intranet, coordinate content development and publishing with content owners across the organization

  • Develop and deploy e-newsletters

  • Manage and develop internal communities on Yammer

  • Build, execute and report on high-impact digital marketing and communications plans and tactics to drive engagement with our target audiences and traffic to our digital properties, as well as build and grow our social media communities

  • Develop SEO/SEM strategies to increase our organic rankings and online visibility

  • Deploy campaigns using advertising platforms such as Google AdWords

  • Report on key metrics using reporting tools such as Google Analytics

  • Support business goals of building our brand profile including showcasing and differentiating our products, services, projects and capabilities across all service lines to be the “Partner of Choice” and leveraging the Employer Value Proposition to drive preference for Black & McDonald as the “Employer of Choice”

  • Work with all corporate and operational areas to identify content needs, curate and develop content and publish across all channels to meet business goals in a timely manner and with a high degree of accuracy

  • Other duties as required by the Director of Marketing & Communications

Education & Skill Requirements

  • Bachelor’s degree or diploma in Marketing, Communications, Public Relations or equivalent

  • Specialized training in digital marketing and communications

  • Minimum of three years relevant experience

  • Intermediate to advanced skills and experience managing websites powered by a content management system (CMS) such as WordPress

  • Intermediate HTML skills

  • Comprehensive experience with deploying successful campaigns and building communities on social media platforms such as Facebook, Twitter, YouTube, Pinterest, LinkedIn and Instagram

  • Experience with SEO tools and a technical understanding of SEO (e.g., Schema, meta tags, rich snippets)

  • Knowledge of Google Analytics and other analytical tools

  • Proficiency with Facebook Business Manager and Power Editor including the ability to place campaigns, manage delivery and budgets and analyze results

  • Knowledge of email marketing systems and campaigns

  • Excellent written and verbal communication skills

  • Proficiency with video production, content scheduling and design software including Final Cut Pro X, Adobe Creative Suite and Hootsuite

  • Experience with Marketing Automation software such as Marketo

  • Strong interpersonal and leadership skills

  • Ability to work independently and under tight deadlines

  • Superior problem-solving skills

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